This paper explores the track of marketing, by referring to the literature, through the advancements in digitalized … customer retention, and finally from a production-oriented definition of marketing to customer-oriented one(transaction to … relationships). Actually all these variables are considered to be the main drivers of Relationship Marketing (RM) that led the …

Brand represents reputation of offer. Branding means cultivating the reputation of offer. But brand and branding are … leaf and a marketing campaign, although it is a tourism brand, but money, that could have been used for a better purpose … synergistic actions of entrepreneurship, a combination of vision and promotion strategy of offer by the management team. Brand is …

follows that the “brand” and the school’s current performance are complementary in increasing demand for places in the law …

undertaking with that belongs to a group with well-known brand which aims to expand on national and international market. This … share a recognized brand and provide quality services might mean the difference between financial success and failure. …

follows that the “brand” and the school’s current performance are complementary in increasing demand for places in the law …

This paper examines one of the most important marketing strategies by software producers on the Internet. That is …

This paper seeks to show that brands are as old as civilization. It derives evidence of branding, in various forms … compared with modern research directed toward developing a meaning of “brand”. We observe a gradual transition from a more … utilitarian provision of information regarding origins and quality to the addition of more complex brand image characteristics …