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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
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AMS review : official publication of the Academy of Marketing Science
Journal of the Academy of Marketing Science
22
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21
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19
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13
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12
Fox School of Business Research Paper
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Legends in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
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4
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4
Journal of marketing research : JMR
4
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Business to business electronic commerce : challenges and solutions
3
Industrial marketing management : the international journal for industrial and high-tech firms
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3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
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2
EBSCOhost eBook Collection
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Evolving and emerging issues in marketing strategy
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Handbook of business-to-business marketing
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Handbook of research in international marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences
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Journal of Electronic Commerce in Organizations (JECO)
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Journal of marketing management : MM
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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AMS review : progress toward a world-class journal dedicated to theory development : editorial
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012113557
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Disciplinary memory and theory development
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011741495
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3
Enhancing theory development in marketing
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10010378854
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4
Reimagining marketing doctoral programs
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 56-64
Persistent link: https://www.econbiz.de/10012296598
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5
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
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6
Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 32-43
Persistent link: https://www.econbiz.de/10009679353
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7
Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 32-43
Persistent link: https://www.econbiz.de/10010082231
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8
Advancing theory in marketing : insights from conversations in other disciplines
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012296600
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9
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
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10
A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
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