Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare … both within and across cultures. Luxury fashion enables the individual to transform herselfto play a part in scenes exuding …, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. Rather than …

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …