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Would consumers value food-away-from-home products with nutritional labels?
Drichoutis, Andreas C.; Lazaridis, Panagiotis; Nayga, … - In: Agribusiness : an internat. journal 25 (2009) 4, pp. 550-575
Persistent link: https://www.econbiz.de/10003905281
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How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke; Wiedmann, Klaus-Peter - In: Journal of marketing communications 29 (2023) 7, pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
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Importance of social influence in consumers' willingness to pay for local food : are there gender differences?
Gracia, Azucena; Magistris, Tiziana de; Nayga, Rodolfo M. - In: Agribusiness : an internat. journal 28 (2012) 3, pp. 361-371
Persistent link: https://www.econbiz.de/10009612957
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Effect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue
Akaichi, Faical; Nayga, Rodolfo M.; Gil, José María - In: Agribusiness : an internat. journal 31 (2015) 1, pp. 14-32
Persistent link: https://www.econbiz.de/10011347564