Narrow search
Showing 1 - 10 of 131
Cover Image
Total global strategy
Yip, George S. - 2012 - 3. ed., intern. ed.
Persistent link: https://www.econbiz.de/10009504736
Cover Image
Global marketing
Keegan, Warren J. - 2013 - 7. ed., global ed.
Persistent link: https://www.econbiz.de/10009522745
Cover Image
Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2013 - 11. ed., global ed.
Persistent link: https://www.econbiz.de/10009524855
Cover Image
Global marketing management
Keegan, Warren J. - 2014 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009767733
Cover Image
International business : the new realities
Cavusgil, S. Tamer; Knight, Gary A.; Riesenberger, John R. - 2014 - 3. ed., global ed.
Persistent link: https://www.econbiz.de/10009728238
Cover Image
Marketing across cultures
Usunier, Jean-Claude; Lee, Julie Anne - 2013 - 6. ed.
Persistent link: https://www.econbiz.de/10009688516
Cover Image
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2013 - 4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
Cover Image
Sustainable marketing
Emery, Barry - 2012
Persistent link: https://www.econbiz.de/10009412749
Cover Image
Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2013 - 5. ed.
Persistent link: https://www.econbiz.de/10009756374
Cover Image
Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2015 - 12. ed., global ed.
Persistent link: https://www.econbiz.de/10010367127