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Marketing
5
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4
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Kotler, Philip
4
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3
Cavusgil, S. Tamer
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
Gimeno, Anne
1
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1
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1
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1
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1
Solomon, Michael R.
1
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1
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1
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1
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227
Journal of marketing research : JMR
175
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101
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92
Springer eBook Collection
74
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Springer eBook Collection / Business and Management
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
45
Industrial marketing management : the international journal for industrial and high-tech firms
44
International journal of market research
42
Journal of marketing management : MM
42
Edward Elgar E-Book Archive
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Research
38
Springer eBook Collection / Business and Economics
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
32
Journal of consumer behaviour : an international research review
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
28
The marketing review
28
International journal of forecasting
27
Premier reference source
26
Journal of advertising research
25
SAGE library in marketing
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of marketing
20
Journal of retailing and consumer services
20
Legends in marketing
20
Market research handbook
20
Conjoint measurement : methods and applications
19
European journal of marketing : EJM
19
Fundamentals of marketing research ; Vol. 2
19
Gabler Edition Wissenschaft
19
The handbook of marketing research : uses, misuses, and future advances
19
Edition Wissenschaft Apprimus
18
Foundations and trends in marketing : FTMKT
18
Management for Professionals
18
Sage library in marketing
18
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ECONIS (ZBW)
19
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1
Total global strategy
Yip, George S.
-
2012
-
3. ed., intern. ed.
Persistent link: https://www.econbiz.de/10009504736
Saved in:
2
Global marketing
Keegan, Warren J.
-
2013
-
7. ed., global ed.
Persistent link: https://www.econbiz.de/10009522745
Saved in:
3
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2013
-
11. ed., global ed.
Persistent link: https://www.econbiz.de/10009524855
Saved in:
4
Global marketing management
Keegan, Warren J.
-
2014
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009767733
Saved in:
5
International business : the new realities
Cavusgil, S. Tamer
;
Knight, Gary A.
;
Riesenberger, John R.
-
2014
-
3. ed., global ed.
Persistent link: https://www.econbiz.de/10009728238
Saved in:
6
Marketing across cultures
Usunier, Jean-Claude
;
Lee, Julie Anne
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009688516
Saved in:
7
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2013
-
4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
Saved in:
8
Sustainable marketing
Emery, Barry
-
2012
Persistent link: https://www.econbiz.de/10009412749
Saved in:
9
Consumer behaviour : a European perspective
Solomon, Michael R.
;
Bamossy, Gary J.
;
Askegaard, Søren
; …
-
2013
-
5. ed.
Persistent link: https://www.econbiz.de/10009756374
Saved in:
10
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2015
-
12. ed., global ed.
Persistent link: https://www.econbiz.de/10010367127
Saved in:
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