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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Befragung"
~subject:"Belgien"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"Food"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Lebensmittelkonsum"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Nachhaltige Entwicklung"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Befragung
Belgien
Entscheidung
Entscheidungstheorie
Food
IT-gestütztes Marketing
Konsumentenverhalten
Lebensmittelkonsum
Market segmentation
Marktsegmentierung
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Nachhaltige Entwicklung
Relationship marketing
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Consumer behaviour
563
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95
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72
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Geuens, Maggie
13
Vermeir, Iris
12
Van den Poel, Dirk
10
Van Kenhove, Patrick
8
De Bock, Tine
5
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
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3
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3
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Gorton, Matthew
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3
Li, Tongzhe
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Mai, Robert
3
Messer, Kent D.
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Røpke, Inge
3
Spence, Mark T.
3
Van Kerckhove, Anneleen
3
Verbeke, Wim
3
Welsch, Heinz
3
Woisetschläger, David
3
Wright, Malcolm
3
Yi, Youjae
3
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3
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2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
European journal of marketing : EJM
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
2,007
Journal of retailing and consumer services
1,943
International journal of consumer studies
774
International journal of hospitality management
725
Psychology & marketing
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Working paper / National Bureau of Economic Research, Inc.
413
The journal of product & brand management
397
Asia Pacific journal of marketing and logistics
393
The journal of brand management : an international journal
371
Journal of fashion marketing and management
366
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
337
Journal of international consumer marketing
323
Journal of travel and tourism marketing
320
Journal of marketing management : MM
310
International journal of retail & distribution management
304
Cogent business & management
303
Journal of retailing
303
Tourism management : research, policies, practice
296
Journal of marketing communications
295
The international review of retail, distribution and consumer research
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
Journal of marketing
290
Marketing letters : a journal of research in marketing
290
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
285
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
276
Technological forecasting & social change : an international journal
268
Young consumers : insight and ideas for responsible marketers
265
Journal of business ethics : JOBE
262
International journal of contemporary hospitality management
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
248
Marketing intelligence & planning
245
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
569
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1
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
2
Effects of message framing and involvement on price deal effectiveness
Gamliel, Eyal
;
Herstein, Ram
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1215-1232
Persistent link: https://www.econbiz.de/10009661662
Saved in:
3
Shame or pride? : the moderating role of self-construal on moral judgements concerning
fashion
counterfeits
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1431-1450
Persistent link: https://www.econbiz.de/10010414757
Saved in:
4
Exploring
brand
associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
5
A new measure of
brand
personality
Geuens, Maggie
(
contributor
);
Weijters, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787830
Saved in:
6
Countering negative country-of-origin effects : the role of evaluation
mode
Chu, Po-young
;
Chang, Chia-chi
;
Chen, Chia-yi
;
Wang, Tzu-yun
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
Saved in:
7
Exploring consumer
brand
name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
8
Self-congruity,
brand
attitude, and
brand
loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
9
Alternative panel models to evaluate the store
brand
market share : evidence from the Spanish market
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 110-138
Persistent link: https://www.econbiz.de/10009525879
Saved in:
10
The effect of
brand
design on
brand
gender perceptions and
brand
preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
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