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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Zhang, Lu"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Subject
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
22
Gastronomie
6
Restaurant industry
6
Virales Marketing
4
Advertising effects
3
Beziehungsmarketing
3
Cultural identity
3
Dienstleistungsqualität
3
Ethnic group
3
Ethnische Gruppe
3
Globalisierung
3
Globalization
3
Kulturelle Identität
3
Relationship marketing
3
Restaurants
3
Service quality
3
Werbewirkung
3
Brand image
2
Brand management
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Electric vehicle
2
Elektrofahrzeug
2
Environmental consciousness
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Kundenzufriedenheit
2
Markenführung
2
Markenimage
2
Nachhaltige Entwicklung
2
Online-Marketing
2
Social integration
2
Social relations
2
Social servicescape
2
Soziale Beziehungen
2
Soziale Integration
2
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Online availability
All
Undetermined
14
Type of publication
All
Article
20
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
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Language
All
English
22
Author
All
Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Zhang, Lu
Han, Heesup
34
Jang, Soocheong
30
Mattila, Anna S.
25
Geuens, Maggie
13
Line, Nathaniel D.
12
Wu, Luorong
12
Jeong, EunHa
11
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Vermeir, Iris
10
Wei, Wei
10
Law, Chun Hung Roberts
9
Liu, Qing
9
Lu, Lu
9
Heo, Cindy Yoonjoung
8
Kim, DongHee
8
Kim, Jong-Hyeong
8
Kim, Seongseop
8
Lee, Seoki
8
Miao, Li
8
Cho, Meehee
7
Chua, Bee-Lia
7
Gursoy, Dogan
7
Guéguen, Nicolas
7
Jacob, Céline
7
Kang, Juhee
7
Lynn, Michael
7
Rahman, Imran
7
Seo, Soobin
7
Song, Hanqun
7
Wong, IpKin Anthony
7
Bilgihan, Anil
6
Gao, Yixing
6
Hwang, Jinsoo
6
Li, Hengyun
6
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of hospitality management
International marketing review
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing
6
Journal of marketing communications
5
Journal of retailing and consumer services
5
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Journal of hospitality marketing & management
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
The Cornell hospitality quarterly
3
The journal of brand management : an international journal
3
International journal of contemporary hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Psychology & marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
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Source
All
ECONIS (ZBW)
22
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22
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1
The effect of perceived error stability,
brand
perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
2
The effect of customization and gender on customers' attitude
Wolf, Alana
;
Zhang, Lu
- In:
International journal of hospitality management
56
(
2016
),
pp. 28-32
Persistent link: https://www.econbiz.de/10011520935
Saved in:
3
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
4
Sustainability communication : the effect of message construals on consumers' attitudes towards green restaurants
Line, Nathaniel D.
;
Hanks, Lydia
;
Zhang, Lu
- In:
International journal of hospitality management
57
(
2016
),
pp. 143-151
Persistent link: https://www.econbiz.de/10011581317
Saved in:
5
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
6
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
7
Birds of a feather donate together : understanding the relationship between the social servicescape and CSR participation
Line, Nathaniel D.
;
Hanks, Lydia
;
Zhang, Lu
- In:
International journal of hospitality management
71
(
2018
),
pp. 102-110
Persistent link: https://www.econbiz.de/10011849621
Saved in:
8
Online reviews : the effect of cosmopolitanism, incidental similarity, and dispersion on consumer attitudes toward ethnic restaurants
Zhang, Lu
;
Hanks, Lydia
- In:
International journal of hospitality management
68
(
2018
),
pp. 115-123
Persistent link: https://www.econbiz.de/10011811175
Saved in:
9
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
10
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
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