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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Homburg, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
17
Beziehungsmarketing
5
Relationship marketing
5
Distribution channel
4
Vertriebsweg
4
Online retailing
3
Online-Handel
3
Customer relationship management
2
E-commerce
2
Einzelhandel
2
Electric vehicle
2
Electronic Commerce
2
Elektrofahrzeug
2
Firm performance
2
Market segmentation
2
Retail trade
2
Target group
2
Unternehmenserfolg
2
Zielgruppe
2
Advertising
1
Advertising effects
1
Automotive industry
1
B-to-B-Marketing
1
Belgien
1
Belgium
1
Bio-Lebensmittel
1
Brand
1
Brand image
1
Brand management
1
Business-to-business marketing
1
Catalog shopping
1
Cluster analysis
1
Clusteranalyse
1
Cognitive schemas
1
Comparison
1
Consumption theory
1
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1
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15
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12
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12
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3
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3
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English
17
Author
All
Homburg, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Geuens, Maggie
16
Van Kenhove, Patrick
12
Van den Poel, Dirk
11
Vermeir, Iris
10
Gijsbrechts, Els
9
Warlop, Luk
9
De Bock, Tine
6
Pandelaere, Mario
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Hoffmann, Stefan
5
Neslin, Scott A.
5
Pauwels, Koen
5
Dekimpe, Marnik G.
4
Mai, Robert
4
Van Kerckhove, Anneleen
4
Weijters, Bert
4
Aiking, Harry
3
Barbarossa, Camilla
3
Boer, Johannes de
3
Brengman, Malaika
3
Chan, Eugene Y.
3
Gedenk, Karen
3
Grinstein, Amir
3
Haan, Evert de
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Larivière, Bart
3
Lasarov, Wassili
3
Li, Tongzhe
3
Lilien, Gary L.
3
Messer, Kent D.
3
Moons, Ingrid
3
Natter, Martin
3
Prasad, Ashutosh
3
Røpke, Inge
3
Sattler, Henrik
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Analyzing the cultural diversity of consumers in the global marketplace
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing and multicultural diversity
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
37
Journal of retailing and consumer services
13
Journal of the Academy of Marketing Science
8
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
6
Journal of marketing communications
5
Psychology & marketing
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Research
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
The journal of brand management : an international journal
4
Die Betriebswirtschaft : DBW
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing : ZFP ; journal of research and management
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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ECONIS (ZBW)
17
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1
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1
Brand
awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
2
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
3
Willingness to pay for organic products : differences between virtue and vice foods
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009376054
Saved in:
4
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
5
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
6
Patient empowerment : a cross-disease exploration of antecedents and consequences
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011428874
Saved in:
7
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
8
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
9
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
10
The influence of ad-evoked feelings on
brand
evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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