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~isPartOf:"Antecedents and outcomes of employee-based brand equity"
~subject:"Deutschland"
~subject:"Markenwert"
~subject:"Personalmanagement"
~type:"article"
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Antecedents and outcomes of employee-based brand equity
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Brand management in emerging markets : theories and practice
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European journal of marketing : EJM
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Handbook of research on integrating social media into strategic marketing
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The Routledge companion to contemporary brand management
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Analyzing the strategic role of social networking in firm growth and productivity
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Bewertung von Unternehmen : Festschrift für O.Univ.-Prof. Mag. Dr. Wolfgang Nadvornik
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Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
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1
Employee-based brand equity and factors of employee-brand association
Bari, Muhammad Waseem
;
Shahzadi, Irum
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 1-15)
.
2022
Persistent link: https://www.econbiz.de/10013336125
Saved in:
2
Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad
;
Khan, Ahmad Sohail
;
Xiang, Li
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 16-30)
.
2022
Persistent link: https://www.econbiz.de/10013336128
Saved in:
3
Employee-based brand equity and competitive advantage
Safeer, Asif Ali
;
Khuhro, Saima
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 54-71)
.
2022
Persistent link: https://www.econbiz.de/10013336132
Saved in:
4
Employee-based brand equity : a literature review and a way forward
Ahmad, Bashir
;
Göç, Kubilayhan
;
Yin, Xiaohong
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 72-80)
.
2022
Persistent link: https://www.econbiz.de/10013336134
Saved in:
5
Knowledge-hiding behaviors and employee-based brand equity
Shahnawaz, Saqib
;
Rubab, Azha
;
Chatchai Pitsaphol
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 81-89)
.
2022
Persistent link: https://www.econbiz.de/10013336136
Saved in:
6
Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen
;
Nasir, Hafsa
;
Noor, Azeema Azeema
; …
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 90-105)
.
2022
Persistent link: https://www.econbiz.de/10013336146
Saved in:
7
Knowledge-sharing culture and employee-based brand equity
Bashir, Mohsin
;
Bhutta, M Khurrum S.
;
Shahi, Saman Goher
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 119-137)
.
2022
Persistent link: https://www.econbiz.de/10013336150
Saved in:
8
An exploration of the factors affecting brand association
Shaheen, Sadia
;
Chaman, Seemab
;
Zulfiqar, Sehar
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 106-118)
.
2022
Persistent link: https://www.econbiz.de/10013336167
Saved in:
9
Linking psychological contract with employee-based brand equity
Chaman, Seemab
;
Shaheen, Sadia
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 186-197)
.
2022
Persistent link: https://www.econbiz.de/10013336169
Saved in:
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