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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel; Baumgarth, Carsten; Henseler, Jörg - In: Journal of business research : JBR 114 (2020), pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; … - In: Journal of business research : JBR 86 (2018), pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
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Investigating firm level drivers of salesperson brand identification
Allison, Lee; Flaherty, Karen E. - In: Journal of business research : JBR 121 (2020), pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
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Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin; Ding, Yi; Feng, Wenting; Ke, Nianman - In: Journal of business research : JBR 130 (2021), pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris; Roper, Stuart; Ashman, Rachel - In: Journal of business research : JBR 174 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
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Advancing theory and knowledge in the business-to-business branding literature
Seyedghorban, Zahra; Matanda, Margaret Jekanyika; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2649-2677
Persistent link: https://www.econbiz.de/10011506191
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The brand management system and service firm competitiveness
Santos Vijande, María Leticia; Río-Lanza, Ana Belén del - In: Journal of business research : JBR 66 (2013) 2, pp. 148-157
Persistent link: https://www.econbiz.de/10009715063
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The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.; Lin, Zhibin; Chen, Weifeng; He, Xinming - In: Journal of business research : JBR 117 (2020), pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
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Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar; Kumar, Rishi Kant; Sarraf, Shagun; … - In: Journal of business research : JBR 131 (2021), pp. 121-139
Persistent link: https://www.econbiz.de/10012544944