//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Applied economics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotionen in der Werbung : zum...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
28
Advertising
26
Theorie
9
Theory
9
Advertising effects
7
Fachzeitschrift
7
Journal
7
Werbewirkung
7
Bibliometrics
6
Bibliometrie
6
advertising
6
Consumer behaviour
5
Konsumentenverhalten
5
Economics
4
Industrie
4
USA
4
United States
4
Wirtschaftswissenschaft
4
Industrial research
3
Industrieforschung
3
Manufacturing industries
3
Market concentration
3
Psychologie
3
Psychology
3
Unternehmenskonzentration
3
Absatz
2
Arzneimittel
2
Bewertung
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Demand
2
Deutschland
2
Economists
2
Evaluation
2
Germany
2
Handelsmarke
2
Nachfrage
2
Pharmaceutical industry
2
Pharmaceuticals
2
Pharmaindustrie
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
38
Journal
1
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Language
All
English
37
Undetermined
2
Author
All
Chen, Guan-ru
2
Kaiser, Harry M.
2
Agnoli, Lara
1
Aizenman, Joshua
1
An, Henry
1
Azar, Ofer H.
1
Bass, Frank M.
1
Benjamin, Samuel Jebaraj
1
Biswas, Pallab Kumar
1
Bornmann, Lutz
1
Butz, Alexander
1
Capps, Oral
1
Cardon, James H.
1
Chen, Miao-ling
1
Chenavaz, Régis
1
Depken, Craig A.
1
Dressler, Scott J.
1
Duffy, Martyn H.
1
Escobar, Octavio
1
Forrest, David
1
Fraser, Stuart
1
Gomes, Lawrence J.
1
Groothuis, Peter Andrew
1
Haley, M. Ryan
1
Hall, Charles R.
1
Heck, Jean L.
1
Hu, Teh-wei
1
Hula, David G.
1
Jiang, Meishan
1
Keeler, Theodore E.
1
Khachatryan, Hayk
1
Kim, Jae H.
1
Kinnucan, Henry W.
1
Kletzer, Kenneth
1
Kuo, Chun-chien
1
Lambin, Jean-Jacques
1
Le Fur, Eric
1
Leeflang, Peter
1
Li, Yajuan
1
Liu, Yizao
1
more ...
less ...
Published in...
All
Applied economics
Journal of advertising research
260
International journal of advertising : the review of marketing communications
243
International journal of advertising : the quarterly review of marketing communications
198
Journal of business research : JBR
197
Journal of advertising
192
Journal of advertising : official publication of the American Academy of Advertising
176
Journal of marketing communications
163
Marketing science
114
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
96
Journal of promotion management : JPM
88
Management science : journal of the Institute for Operations Research and the Management Sciences
88
SpringerLink / Bücher
82
Working paper / National Bureau of Economic Research, Inc.
80
Journal of marketing
79
NBER Working Paper
76
Journal of retailing and consumer services
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
73
Journal of marketing research : JMR
71
Journal of promotion management : innovations in planning and applied research
71
European journal of marketing : EJM
69
Psychology & marketing
69
Journal of current issues and research in advertising : JCIRA
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
International journal of internet marketing and advertising : IJIMA
65
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of current issues and research in advertising
57
Health marketing quarterly
56
Journal of business ethics : JOBE
56
International journal of industrial organization
54
CESifo working papers
52
Marketing : ZFP ; journal of research and management
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
46
Working paper
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
39
Journal of economic behavior & organization : JEBO
38
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sentiment in the betting market on Spanish football
Forrest, David
;
Simmons, Robert
- In:
Applied economics
40
(
2008
)
1/3
,
pp. 119-126
Persistent link: https://www.econbiz.de/10003726002
Saved in:
2
Do people tip because of psychological or strategic motivations? : an empirical analysis of restaurant tipping
Azar, Ofer H.
- In:
Applied economics
42
(
2010
)
22/24
,
pp. 3039-3044
Persistent link: https://www.econbiz.de/10008748172
Saved in:
3
The impact of psychological distance and fintech on Chinese farmers' willingness to make financing choices
Mi, Xinyu
;
Zhang, Yizhi
;
Jiang, Meishan
- In:
Applied economics
56
(
2024
)
53
,
pp. 6763-6777
Persistent link: https://www.econbiz.de/10015073736
Saved in:
4
Advertising, new product profit expectations, and the firm's R&D investment decisions
Hula, David G.
- In:
Applied economics
20
(
1988
)
1
,
pp. 125-142
Persistent link: https://www.econbiz.de/10001047255
Saved in:
5
The competitive and anticompetitive theories of advertising : an empir. analysis
Gomes, Lawrence J.
- In:
Applied economics
18
(
1986
)
6
,
pp. 599-613
Persistent link: https://www.econbiz.de/10001047612
Saved in:
6
A model of advertising with application to the German automobile industry
Mariel, Petr
;
Sandonís, Joel
- In:
Applied economics
36
(
2004
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10001899108
Saved in:
7
Simultaneous-equation regresion analysis of sales and advertising
Bass, Frank M.
;
Parsons, Leonard J.
- In:
Applied economics
1
(
1969
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10001879500
Saved in:
8
Advertising in demand systems : testing a Galbraithian hypothesis
Duffy, Martyn H.
- In:
Applied economics
23
(
1991
)
3
,
pp. 485-496
Persistent link: https://www.econbiz.de/10001126372
Saved in:
9
Advertising as special service provision under non-price vertical restraints : exclusive territories in beer distribution
Mixon, Franklin G.
- In:
Applied economics
28
(
1996
)
4
,
pp. 433-439
Persistent link: https://www.econbiz.de/10001197851
Saved in:
10
The US National Tobacco Settlement : the effects of advertising and price changes on cigarette consumption
Keeler, Theodore E.
;
Hu, Teh-wei
;
Ong, Michael
;
Sung, …
- In:
Applied economics
36
(
2004
)
15
,
pp. 1623-1629
Persistent link: https://www.econbiz.de/10002158987
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->