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What motivates consumers to buy fashion pet clothing? : the role of attachment, pet anthropomorphism, and self-expansion
Apaolaza, Vanessa; Hartmann, Patrick; Paredes, Mario R.; … - In: Journal of business research : JBR 141 (2022), pp. 367-379
Persistent link: https://www.econbiz.de/10013167980
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Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju; Baek, Minjung; Jang, Hyeonju; Sung, Sijun - In: Journal of business research : JBR 130 (2021), pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
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Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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The impact of returns policies on profitability : a fashion e-commerce case
Hjort, Klas; Lantz, Björn - In: Journal of business research : JBR 69 (2016) 11, pp. 4980-4985
Persistent link: https://www.econbiz.de/10011589050
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Are fashion consumers like schooling fish? : the effectiveness of popularity cues in fashion e-commerce
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of business research : JBR 85 (2018), pp. 105-116
Persistent link: https://www.econbiz.de/10011815380
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From Armani to Zara : impression formation based on fashion store patronage
Willems, Kim; Janssens, Wim; Swinnen, Gilbert; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1487-1494
Persistent link: https://www.econbiz.de/10009620136
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In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.; Ko, Eunju - In: Journal of business research : JBR 134 (2021), pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
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Hyper-personalization, co-creation, digital clienteling and transformation
Jain, Geetika; Paul, Justin; Śrīvāstava, Arcanā - In: Journal of business research : JBR 124 (2021), pp. 12-23
Persistent link: https://www.econbiz.de/10012493870