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The role of social brand engagement on brand equity and purchase intention for fashion brands
Sang Vo Minh; Giang Nguyen Huong; Giang Dang Nguyen Ha - In: Cogent business & management 9 (2022) 1, pp. 1-21
of fashion business in Vietnam market with different social brand engagement, perceived brand equity, as well as the …This study aims to determine how social brand engagement via social media platforms will have an impact on brand equity … and purchase intention towards brands in the field of fashion in the Vietnamese market. The study was carried out a …
Persistent link: https://www.econbiz.de/10014443646
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Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
Chow, Clement S. F.; Kaynak, Erdener; Mak, Winnie - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
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Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban; Arancibia Carvajal, Sara; Wang, Calvin - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
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When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
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Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion
Su, Jin - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
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Linking fashion consciousness with Gen Y attitude towards prestige brands
Casidy, Riza; Nuryana, Asti Nafia; Hati, Sri Rahayu Hijrah - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
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Commercializing artistic authenticity via collaborative design
Bai, Yuli; Tan, Jeanne; Choi, Tsan-Ming; Au, Raymond - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228