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The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia

Anisimova, Tatiana - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 481-498

Persistent link: https://www.econbiz.de/10011583382

Corporate rebranding and brand preference : brand name attitude and product expertise as moderators

Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 602-620

Persistent link: https://www.econbiz.de/10010495832

The impact of social media on consumer-brand loyalty : a mediating role of online based-brand community

Jibril, Abdul Bashiru; Kwarteng, Michael Adu; … - In: Cogent business & management 6 (2019), pp. 1-19

This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms … gauge the views of online consumers so as to establish the relationship between social media usage and consumer-brand … loyalty (CBL) via the online based-brand community. A total of 122 social media users affiliated to at least one online brand …

Persistent link: https://www.econbiz.de/10012116718

A brand foci model to explain achievement needs : a contradictory explanation

Sierra, Jeremy J.; Taute, Harry A.; Lee, Byung-Kwan - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 743-758

Persistent link: https://www.econbiz.de/10011791962

Symbolic consumption and Generation Y consumers : evidence from Thailand

Tangsupwattana, Wanrudee; Liu, Xiaobing - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 917-932

Persistent link: https://www.econbiz.de/10011796564

How to develop brand attachment in various product categories?

Nashtaee, Mitra Shabani; Hanzaei, Kambiz Heidarzadeh; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1198-1220

Persistent link: https://www.econbiz.de/10011796590

Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on brand equity

Abdul, Waheed Kareem - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 634-652

Persistent link: https://www.econbiz.de/10011739482

Measuring asymmetries in brand associations using correspondence analysis

Greenacre, Michael J. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001697171

Brand credibility, customer loyalty and the role of religious orientation

Alam, Abdullah; Arshad, M. Usman; Shabbir, Sayyed Adnan - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 583-598

Persistent link: https://www.econbiz.de/10009659858

Effect of brand origin on brand personality perceptions : an empirical analysis from Turkey

Basfirinci, Cigdem - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 539-560

Persistent link: https://www.econbiz.de/10010127937