Narrow search
Showing 1 - 10 of 33
Cover Image
Researching Asian consumer culture in the global marketplace
Seo, Yuri; Fam, Kim Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Cover Image
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung; Yi, Youjae - In: Psychology & marketing 33 (2016) 7, pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Cover Image
Impact of culture on religiosity, cosmopolitanism and ethnocentrism
Deb, Madhurima; Sinha, Gautam - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
Cover Image
Consumer xenocentrism in China : an exploratory study
Mueller, Rene Dentiste; Wang, George Xun; Liu, Guoli; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 73-91
Persistent link: https://www.econbiz.de/10011529270
Cover Image
The impact of cultural authenticity on brand uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah; Ha-Brookshire, Jung E. - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
Cover Image
Cross-cultural comparison of consumer pre-purchase decision-making : anti-aging products
Assawavichairoj, Sutthipat; Taghian, Mehdi - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10011613290
Cover Image
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi; Ko, Eunju; Chae, Heeju; Minami, Chieko - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Cover Image
Fashion globally : a cross-cultural and generational examination
Fowler, Jie G.; Reisenwitz, Timothy H.; Fowler, Aubrey R. - In: Qualitative market research : an international journal 17 (2014) 3, pp. 172-191
Persistent link: https://www.econbiz.de/10010389565
Cover Image
Acculturation to the global consumer culture : ten years after and agenda for the next decade
Cleveland, Mark - In: Journal of global scholars of marketing science : … 28 (2018) 3, pp. 257-271
Persistent link: https://www.econbiz.de/10011892174
Cover Image
An empirical assessment of cross-cultural age self-construal measurement : evidence from three countries
Barak, Benny; Guiot, Denis; Mathur, Anil; Zhang, Yong; … - In: Psychology & marketing 28 (2011) 5, pp. 479-495
Persistent link: https://www.econbiz.de/10009012659