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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"India"
~subject:"Kundenzufriedenheit"
~type:"article"
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E-commerce
India
Kundenzufriedenheit
Konsumentenverhalten
805
Consumer behaviour
803
Beziehungsmarketing
198
Relationship marketing
196
Customer satisfaction
174
Brand image
147
Markenimage
147
Brand management
144
Markenführung
144
Dienstleistungsqualität
135
Service quality
135
Online-Handel
94
Online retailing
93
Hotel industry
86
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86
Brand
78
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69
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69
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66
Online-Marketing
66
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66
Social web
66
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63
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271
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Chawla, Deepak
6
Han, Heesup
4
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3
Datta, Biplab
3
Joshi, Himanshu
3
Prayag, Girish
3
Amin, Muslim
2
Anisimova, Tatiana
2
Arsalan Najmi
2
Assaker, Guy
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Gupta, Ashish
2
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2
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2
Jebarajakirthy, Charles
2
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2
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2
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2
Lim, Weng Marc
2
Liu, Chih-Hsing
2
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Miao, Li
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Nika, Fayaz Ahmad
2
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2
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2
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2
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2
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2
Ryu, Kisang
2
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2
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Journal of hospitality marketing & management
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
464
Journal of business research : JBR
228
International journal of hospitality management
202
The journal of services marketing
108
Cogent business & management
98
Journal of travel and tourism marketing
96
International journal of contemporary hospitality management
85
International journal of electronic marketing and retailing : IJEMR
77
Journal of internet commerce
77
International journal of Indian culture and business management
70
Psychology & marketing
67
Tourism management : research, policies, practice
67
Electronic commerce research
62
Services marketing quarterly
62
The international review of retail, distribution and consumer research
62
International journal of retail & distribution management
60
International journal of business information systems : IJBIS
58
The service industries journal
57
International journal of consumer studies
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of strategic marketing
49
Journal of retailing
48
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
International journal of internet marketing and advertising : IJIMA
45
Journal of international consumer marketing
44
The international journal of bank marketing : IJBM
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
Service business
43
Journal of fashion marketing and management
42
International journal of retail and distribution management
41
Marketing intelligence & planning
40
Information systems research : ISR
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of service management
39
Journal of service research : JSR
39
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ECONIS (ZBW)
271
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271
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1
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
2
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
3
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
4
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
5
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
6
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
7
The effects of corporate
brand
symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
8
Exploring relationship among
brand
experience dimensions,
brand
evaluation and
brand
loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
9
Investigating the impact of customer
brand
identification on hospitality
brand
loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
10
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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