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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"India"
~type:"article"
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Brand image
E-commerce
India
Konsumentenverhalten
753
Consumer behaviour
751
Beziehungsmarketing
189
Relationship marketing
187
Brand management
186
Markenführung
186
Markenimage
176
Customer satisfaction
121
Kundenzufriedenheit
121
Brand
103
Markenartikel
103
Online-Handel
93
Online retailing
92
Dienstleistungsqualität
80
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80
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68
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67
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67
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65
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65
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56
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52
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50
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50
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49
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41
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35
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283
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Chawla, Deepak
6
Ahn, Jiseon
4
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
Das, Gopal
3
Datta, Biplab
3
Japutra, Arnold
3
Johnson, Lester W.
3
Joshi, Himanshu
3
Leckie, Civilai
3
Liao, Junyun
3
Liu, Matthew Tingchi
3
Martin, Brett
3
Sondhi, Neena
3
Tripathi, Vibhuti
3
Arsalan Najmi
2
Bapat, Dhananjay
2
Basu, Rituparna
2
Beig, Faseeh Amin
2
Casidy, Riza
2
Chen, Tser-yieth
2
Chu, Rongwei
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Gorostidi-Martinez, Haritz
2
Goyal, Anita
2
Guin, Kalyan Kumar
2
Gupta, Ashish
2
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2
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2
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Le, Angelina Nhat Hanh
2
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2
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2
Misra, Richa
2
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2
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2
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Journal of strategic marketing
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
459
Journal of retailing and consumer services
397
The journal of product & brand management
260
The journal of brand management : an international journal
250
Psychology & marketing
126
Journal of international consumer marketing
100
European journal of marketing : EJM
86
International journal of hospitality management
85
Journal of fashion marketing and management
80
Journal of internet commerce
80
Journal of marketing communications
79
International journal of consumer studies
78
Marketing intelligence & planning
77
Cogent business & management
76
International journal of internet marketing and advertising : IJIMA
73
The journal of consumer marketing
72
Journal of global marketing
71
International journal of Indian culture and business management
70
International journal of electronic marketing and retailing : IJEMR
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of marketing
64
Electronic commerce research
59
International journal of retail & distribution management
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
The international review of retail, distribution and consumer research
58
International marketing review
57
Journal of the Academy of Marketing Science
56
Marketing letters : a journal of research in marketing
56
Journal of travel and tourism marketing
53
International journal of business information systems : IJBIS
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of promotion management : innovations in planning and applied research
49
International journal of e-business research : an official publication of the Information Resources Management Association
48
Journal of Islamic marketing
48
Journal of retailing
46
Journal of promotion management : JPM
45
Young consumers : insight and ideas for responsible marketers
45
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ECONIS (ZBW)
283
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1
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10
of
283
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date (oldest first)
1
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
2
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
4
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
5
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
6
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
7
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
8
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
9
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
10
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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