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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Advertising effects"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"India"
~type:"article"
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Advertising effects
Brand image
E-commerce
India
Konsumentenverhalten
560
Consumer behaviour
558
Beziehungsmarketing
124
Relationship marketing
122
Markenimage
121
Brand management
118
Markenführung
118
Customer satisfaction
82
Kundenzufriedenheit
82
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76
Online retailing
75
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Chawla, Deepak
6
Tripathi, Vibhuti
4
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
Datta, Biplab
3
Joshi, Himanshu
3
Liao, Junyun
3
Liu, Matthew Tingchi
3
Sondhi, Neena
3
Ahn, Jiseon
2
Arsalan Najmi
2
Bandyopadhyay, Argho
2
Banerjee, Neelotpaul
2
Bapat, Dhananjay
2
Basu, Rituparna
2
Beig, Faseeh Amin
2
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2
Cho, Heetae
2
Chow, Clement S. F.
2
Chu, Rongwei
2
Das, Gopal
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Gao, Zhihong
2
Gorostidi-Martinez, Haritz
2
Guin, Kalyan Kumar
2
Gupta, Ashish
2
Gupta, Nitin
2
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2
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2
Misra, Richa
2
Nika, Fayaz Ahmad
2
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2
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2
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2
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
564
Journal of retailing and consumer services
448
The journal of product & brand management
266
The journal of brand management : an international journal
259
Journal of marketing communications
176
Psychology & marketing
174
International journal of advertising : the review of marketing communications
151
Journal of international consumer marketing
117
International journal of advertising : the quarterly review of marketing communications
111
European journal of marketing : EJM
107
International journal of internet marketing and advertising : IJIMA
102
International journal of hospitality management
101
Journal of promotion management : innovations in planning and applied research
98
The journal of consumer marketing
92
International journal of consumer studies
91
Journal of promotion management : JPM
91
Cogent business & management
89
Journal of fashion marketing and management
89
Journal of internet commerce
89
Marketing intelligence & planning
89
Marketing letters : a journal of research in marketing
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Journal of global marketing
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
Journal of marketing
80
International journal of electronic marketing and retailing : IJEMR
79
Journal of advertising research
74
Journal of strategic marketing
72
International journal of Indian culture and business management
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of marketing research : JMR
70
Young consumers : insight and ideas for responsible marketers
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Electronic commerce research
64
Journal of the Academy of Marketing Science
64
The international review of retail, distribution and consumer research
62
International marketing review
61
International journal of retail & distribution management
60
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ECONIS (ZBW)
242
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1
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242
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date (oldest first)
1
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
2
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
4
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
5
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
6
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
7
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
8
Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer : a
fashion
industry perspective
Trivedi, Jay P.
- In:
International journal of electronic customer …
11
(
2017/2018
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011966940
Saved in:
9
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
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