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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~subject:"India"
~type:"article"
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Brand image
Consumer behaviour
E-commerce
India
Konsumentenverhalten
560
Beziehungsmarketing
124
Relationship marketing
122
Markenimage
121
Brand management
118
Markenführung
118
Customer satisfaction
82
Kundenzufriedenheit
82
Online-Handel
76
Online retailing
75
Brand
64
Markenartikel
64
Indien
61
Dienstleistungsqualität
57
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57
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50
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50
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43
Online-Marketing
43
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42
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42
Advertising effects
41
Werbewirkung
41
Innovation adoption
36
Innovationsakzeptanz
36
Confidence
32
Vertrauen
32
Viral marketing
30
Virales Marketing
30
Einzelhandel
29
Retail trade
29
Advertising
28
Marketing management
28
Marketingmanagement
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Werbung
28
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561
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561
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561
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Chawla, Deepak
8
Liu, Matthew Tingchi
6
Basu, Rituparna
5
Bruwer, Johan
5
Sondhi, Neena
5
Thaichon, Park
5
Chen, Tser-yieth
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Tripathi, Vibhuti
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Arsalan Najmi
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Das, Gopal
3
Datta, Biplab
3
Hong, Zhao
3
Jebarajakirthy, Charles
3
Joshi, Himanshu
3
Kaynak, Erdener
3
Liao, Junyun
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Aslam, Wajeeha
2
Atulkar, Sunil
2
Bai, Xuesong
2
Bandyopadhyay, Argho
2
Banerjee, Neelotpaul
2
Bapat, Dhananjay
2
Beig, Faseeh Amin
2
Boateng, Henry
2
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Published in...
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
1,988
Journal of retailing and consumer services
1,936
International journal of consumer studies
753
International journal of hospitality management
726
Psychology & marketing
655
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The journal of product & brand management
404
The journal of brand management : an international journal
383
European Journal of Marketing
366
Journal of Consumer Marketing
364
European journal of marketing : EJM
356
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
335
Journal of international consumer marketing
319
Journal of travel and tourism marketing
317
Journal of marketing management : MM
304
Journal of retailing
302
Cogent business & management
299
Journal of marketing
297
Journal of marketing communications
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
Marketing letters : a journal of research in marketing
294
Tourism management : research, policies, practice
294
The international review of retail, distribution and consumer research
290
International journal of retail & distribution management
288
The journal of consumer marketing
287
Journal of fashion marketing and management
286
Journal of the Academy of Marketing Science
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
Journal of consumer behaviour : an international research review
273
Technological forecasting & social change : an international journal
263
International journal of contemporary hospitality management
262
International Journal of Retail & Distribution Management
261
Journal of business ethics : JOBE
259
Young consumers : insight and ideas for responsible marketers
258
The journal of services marketing
257
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
246
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ECONIS (ZBW)
561
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1
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561
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1
Façade,
fashion
and fornication : exploring the embodiment of self in Chinese consumer culture
Fowler, Aubrey
;
Fowler, Jie Gao
- In:
Global business review
18
(
2017
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011745523
Saved in:
2
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
3
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
4
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
5
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
6
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
7
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
8
Chinese consumers' perception of
hypermarket
store image
Chang, En-chi
;
Luan, Bo
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10008738304
Saved in:
9
Gender differences in Taiwan's hypermarkets : Investigating shopping times and product categories
Chang, Tsung-Sheng
;
Yeh, Hsiaoping
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 650-662
Persistent link: https://www.econbiz.de/10011622696
Saved in:
10
When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
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