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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Einzelhandel"
~subject:"India"
~type:"article"
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Brand image
E-commerce
Einzelhandel
India
Konsumentenverhalten
557
Consumer behaviour
555
Beziehungsmarketing
123
Markenimage
121
Relationship marketing
121
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118
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118
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82
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Chawla, Deepak
6
Chen, Jiawen
3
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3
Cheng, Julian Ming Sung
3
Datta, Biplab
3
Joshi, Himanshu
3
Liao, Junyun
3
Liu, Matthew Tingchi
3
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3
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3
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2
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2
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2
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2
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2
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2
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2
Suha Fouad Salem
2
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2
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
770
Journal of business research : JBR
550
The journal of product & brand management
265
The journal of brand management : an international journal
249
Psychology & marketing
152
Journal of retailing
150
The international review of retail, distribution and consumer research
149
International journal of retail & distribution management
146
European journal of marketing : EJM
110
Journal of international consumer marketing
108
International journal of consumer studies
95
Journal of fashion marketing and management
95
Marketing intelligence & planning
94
Cogent business & management
87
International journal of hospitality management
86
The journal of consumer marketing
85
International journal of electronic marketing and retailing : IJEMR
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
International journal of retail and distribution management
83
Journal of internet commerce
83
Journal of marketing communications
83
Journal of strategic marketing
77
International journal of internet marketing and advertising : IJIMA
76
Journal of marketing
76
Journal of global marketing
74
International journal of Indian culture and business management
73
Journal of the Academy of Marketing Science
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Marketing letters : a journal of research in marketing
62
Electronic commerce research
61
International marketing review
60
Journal of travel and tourism marketing
57
Management science : journal of the Institute for Operations Research and the Management Sciences
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of promotion management : innovations in planning and applied research
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
International journal of business information systems : IJBIS
55
Journal of Islamic marketing
51
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ECONIS (ZBW)
230
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1
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230
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date (oldest first)
1
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
2
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
4
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
5
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
6
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
7
Gender differences in Taiwan's hypermarkets : Investigating shopping times and product categories
Chang, Tsung-Sheng
;
Yeh, Hsiaoping
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 650-662
Persistent link: https://www.econbiz.de/10011622696
Saved in:
8
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
9
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
The
fashion
retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
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