//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"India"
~subject:"Online-Marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Brand image
E-commerce
India
Online-Marketing
Konsumentenverhalten
560
Consumer behaviour
558
Beziehungsmarketing
124
Relationship marketing
122
Markenimage
121
Brand management
118
Markenführung
118
Customer satisfaction
82
Kundenzufriedenheit
82
Online-Handel
76
Online retailing
75
Brand
64
Markenartikel
64
Indien
61
Dienstleistungsqualität
57
Service quality
57
China
50
Electronic Commerce
50
Internet marketing
43
Social Web
42
Social web
42
Advertising effects
41
Werbewirkung
41
Innovation adoption
36
Innovationsakzeptanz
36
Confidence
32
Vertrauen
32
Viral marketing
30
Virales Marketing
30
Einzelhandel
29
Retail trade
29
Advertising
28
Marketing management
28
Marketingmanagement
28
Werbung
28
Designation of origin
27
more ...
less ...
Online availability
All
Undetermined
177
Type of publication
All
Article
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
239
Aufsatz in Zeitschrift
239
Language
All
English
239
Author
All
Chawla, Deepak
6
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
Datta, Biplab
3
Joshi, Himanshu
3
Liao, Junyun
3
Liu, Matthew Tingchi
3
Sondhi, Neena
3
Tripathi, Vibhuti
3
Ahn, Jiseon
2
Arsalan Najmi
2
Banerjee, Neelotpaul
2
Bapat, Dhananjay
2
Basu, Rituparna
2
Beig, Faseeh Amin
2
Chen, Tser-yieth
2
Chu, Rongwei
2
Das, Gopal
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Gorostidi-Martinez, Haritz
2
Guin, Kalyan Kumar
2
Gupta, Ashish
2
Gupta, Nitin
2
Hong, Zhao
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Khan, Sher Zaman
2
Khare, Arpita
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Mahara, Tripti
2
Misra, Richa
2
Nika, Fayaz Ahmad
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shukla, Mahima
2
Sofi, Shakeel Ahmad
2
Suha Fouad Salem
2
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
593
Journal of retailing and consumer services
482
The journal of product & brand management
279
The journal of brand management : an international journal
262
Psychology & marketing
146
International journal of internet marketing and advertising : IJIMA
144
Journal of marketing communications
135
International journal of hospitality management
116
Journal of international consumer marketing
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
112
Journal of internet commerce
111
International journal of advertising : the review of marketing communications
101
Cogent business & management
100
European journal of marketing : EJM
98
International journal of consumer studies
96
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
International journal of electronic marketing and retailing : IJEMR
93
Journal of fashion marketing and management
91
Marketing intelligence & planning
89
Journal of promotion management : innovations in planning and applied research
88
Journal of marketing
87
Electronic commerce research
83
The journal of consumer marketing
83
Journal of global marketing
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of strategic marketing
79
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
Young consumers : insight and ideas for responsible marketers
74
International journal of Indian culture and business management
71
Journal of the Academy of Marketing Science
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
Journal of travel and tourism marketing
67
Marketing letters : a journal of research in marketing
67
The international review of retail, distribution and consumer research
65
Journal of promotion management : JPM
64
International journal of retail & distribution management
63
International marketing review
62
International journal of advertising : the quarterly review of marketing communications
61
more ...
less ...
Source
All
ECONIS (ZBW)
239
Showing
1
-
10
of
239
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
2
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
4
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
5
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
6
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
7
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
8
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
9
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
10
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->