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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"India"
~subject:"Relationship marketing"
~type:"article"
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Brand image
E-commerce
India
Relationship marketing
Konsumentenverhalten
557
Consumer behaviour
555
Beziehungsmarketing
123
Markenimage
121
Brand management
118
Markenführung
118
Customer satisfaction
82
Kundenzufriedenheit
82
Online-Handel
75
Online retailing
74
Brand
64
Markenartikel
64
Indien
60
Dienstleistungsqualität
57
Service quality
57
China
50
Electronic Commerce
49
Internet marketing
43
Online-Marketing
43
Social Web
42
Social web
42
Advertising effects
40
Werbewirkung
40
Innovation adoption
36
Innovationsakzeptanz
36
Confidence
31
Vertrauen
31
Einzelhandel
29
Retail trade
29
Viral marketing
29
Virales Marketing
29
Advertising
28
Marketing management
28
Marketingmanagement
28
Werbung
28
Designation of origin
27
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Online availability
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Undetermined
194
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2
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3
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Article in journal
273
Aufsatz in Zeitschrift
273
Language
All
English
273
Author
All
Chawla, Deepak
6
Liu, Matthew Tingchi
5
Ahn, Jiseon
3
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
Datta, Biplab
3
Joshi, Himanshu
3
Liao, Junyun
3
Sondhi, Neena
3
Tripathi, Vibhuti
3
Anisimova, Tatiana
2
Arsalan Najmi
2
Bapat, Dhananjay
2
Basu, Rituparna
2
Beig, Faseeh Amin
2
Chen, Tser-yieth
2
Chu, Rongwei
2
Das, Gopal
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Gorostidi-Martinez, Haritz
2
Guin, Kalyan Kumar
2
Gupta, Ashish
2
Gupta, Nitin
2
Hong, Zhao
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Jebarajakirthy, Charles
2
Khare, Arpita
2
Le, Angelina Nhat Hanh
2
Mahara, Tripti
2
Misra, Richa
2
Nika, Fayaz Ahmad
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shukla, Mahima
2
Sofi, Shakeel Ahmad
2
Suha Fouad Salem
2
Tandon, Anushree
2
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
751
Journal of business research : JBR
719
The journal of product & brand management
285
The journal of brand management : an international journal
267
International journal of hospitality management
215
Psychology & marketing
177
The journal of services marketing
130
Cogent business & management
124
European journal of marketing : EJM
122
Journal of the Academy of Marketing Science
112
Journal of international consumer marketing
111
Marketing intelligence & planning
110
Journal of strategic marketing
107
Journal of travel and tourism marketing
105
Journal of marketing
104
International journal of consumer studies
103
The international review of retail, distribution and consumer research
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Journal of retailing
98
International journal of retail & distribution management
97
Journal of hospitality marketing & management
96
International journal of internet marketing and advertising : IJIMA
93
Journal of fashion marketing and management
93
Journal of marketing communications
93
The journal of consumer marketing
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
International journal of electronic marketing and retailing : IJEMR
91
Journal of internet commerce
90
International journal of contemporary hospitality management
86
The service industries journal
86
Journal of global marketing
85
Industrial marketing management : the international journal for industrial and high-tech firms
79
International journal of Indian culture and business management
76
Tourism management : research, policies, practice
76
Marketing letters : a journal of research in marketing
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Electronic commerce research
66
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All
ECONIS (ZBW)
273
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1
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10
of
273
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date (newest first)
date (oldest first)
1
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
2
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
4
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
5
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
6
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
7
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
8
The effects of
brand
collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand
type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
9
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
10
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Saved in:
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