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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"India"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~type:"article"
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E-commerce
India
Konsumentenverhalten
Kundenzufriedenheit
Consumer behaviour
555
Beziehungsmarketing
123
Brand image
121
Markenimage
121
Relationship marketing
121
Brand management
118
Markenführung
118
Customer satisfaction
82
Online-Handel
75
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74
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Marketingmanagement
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559
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Chawla, Deepak
8
Liu, Matthew Tingchi
6
Basu, Rituparna
5
Bruwer, Johan
5
Sondhi, Neena
5
Thaichon, Park
5
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4
Cheng, Julian Ming Sung
4
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4
Chu, Rongwei
4
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4
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4
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4
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3
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3
Arsalan Najmi
3
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3
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3
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3
Das, Gopal
3
Datta, Biplab
3
Hong, Zhao
3
Jebarajakirthy, Charles
3
Joshi, Himanshu
3
Kaynak, Erdener
3
Liao, Junyun
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
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2
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2
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2
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2
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2
Bapat, Dhananjay
2
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2
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2
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
1,973
Journal of retailing and consumer services
1,933
International journal of consumer studies
752
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
388
European journal of marketing : EJM
347
The journal of brand management : an international journal
344
Journal of marketing research : JMR
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
328
Journal of international consumer marketing
319
Journal of travel and tourism marketing
317
Journal of retailing
302
Journal of marketing management : MM
301
Cogent business & management
299
Tourism management : research, policies, practice
296
Journal of marketing communications
294
Journal of fashion marketing and management
291
Marketing letters : a journal of research in marketing
291
The international review of retail, distribution and consumer research
289
International journal of retail & distribution management
288
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
287
Journal of marketing
282
The journal of consumer marketing
282
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
246
Young consumers : insight and ideas for responsible marketers
240
Food policy : economics planning and politics of food and agriculture
239
Marketing intelligence & planning
239
Journal of food products marketing
230
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All
ECONIS (ZBW)
557
OLC EcoSci
2
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559
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1
Façade,
fashion
and fornication : exploring the embodiment of self in Chinese consumer culture
Fowler, Aubrey
;
Fowler, Jie Gao
- In:
Global business review
18
(
2017
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011745523
Saved in:
2
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
3
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
4
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
5
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
6
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
7
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
8
Gender differences in Taiwan's hypermarkets : Investigating shopping times and product categories
Chang, Tsung-Sheng
;
Yeh, Hsiaoping
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 650-662
Persistent link: https://www.econbiz.de/10011622696
Saved in:
9
Chinese consumers' perception of
hypermarket
store image
Chang, En-chi
;
Luan, Bo
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10008738304
Saved in:
10
When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
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