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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"India"
~subject:"Kundenzufriedenheit"
~type:"article"
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E-commerce
India
Kundenzufriedenheit
Konsumentenverhalten
557
Consumer behaviour
555
Beziehungsmarketing
123
Brand image
121
Markenimage
121
Relationship marketing
121
Brand management
118
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118
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82
Online-Handel
75
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74
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60
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Chawla, Deepak
6
Joshi, Himanshu
3
Ahn, Jiseon
2
Anisimova, Tatiana
2
Arsalan Najmi
2
Bapat, Dhananjay
2
Basu, Rituparna
2
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2
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2
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2
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2
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2
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2
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2
Singh, Rashmi
2
Sofi, Shakeel Ahmad
2
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2
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2
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1
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1
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1
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1
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1
Al-Wugayan, Adel A. A.
1
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1
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1
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
464
Journal of business research : JBR
217
International journal of hospitality management
202
The journal of services marketing
108
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
95
Cogent business & management
93
International journal of contemporary hospitality management
85
International journal of electronic marketing and retailing : IJEMR
77
Journal of internet commerce
75
International journal of Indian culture and business management
70
Psychology & marketing
67
Tourism management : research, policies, practice
67
Electronic commerce research
62
Services marketing quarterly
62
International journal of retail & distribution management
60
The international review of retail, distribution and consumer research
59
International journal of business information systems : IJBIS
58
The service industries journal
55
International journal of consumer studies
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Journal of retailing
48
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
International journal of internet marketing and advertising : IJIMA
45
Journal of international consumer marketing
44
The international journal of bank marketing : IJBM
44
Journal of strategic marketing
43
Service business
43
Journal of fashion marketing and management
42
International journal of retail and distribution management
41
Marketing intelligence & planning
40
Information systems research : ISR
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of service management
39
Journal of service research : JSR
39
European journal of marketing : EJM
38
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ECONIS (ZBW)
169
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169
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1
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
2
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
3
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
4
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
5
The effects of corporate
brand
symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
6
Exploring relationship among
brand
experience dimensions,
brand
evaluation and
brand
loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
7
Does
brand
personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
Nikhashemi, S. R.
;
Naser Valaei
;
Arun Kumar Tarofder
- In:
Global business review
18
(
2017
)
3
,
pp. 108-127
Persistent link: https://www.econbiz.de/10011745486
Saved in:
8
Driving
brand
value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
9
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
10
The effect of
brand
experiences on
brand
loyalty through perceived quality and
brand
trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
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