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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Global business review"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"India"
~subject:"Marketingmanagement"
~type:"article"
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E-commerce
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Konsumentenverhalten
557
Consumer behaviour
555
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123
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121
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121
Relationship marketing
121
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118
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Chawla, Deepak
6
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3
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2
Arsalan Najmi
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Global business review
International journal of electronic customer relationship management : IJECRM
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
230
Journal of business research : JBR
153
Journal of internet commerce
73
International journal of Indian culture and business management
66
International journal of electronic marketing and retailing : IJEMR
61
Electronic commerce research
55
International journal of business information systems : IJBIS
49
International journal of internet marketing and advertising : IJIMA
49
International journal of retail & distribution management
48
Journal of retailing
45
Cogent business & management
44
International journal of e-business research : an official publication of the Information Resources Management Association
43
Journal of marketing communications
43
Journal of marketing
42
Journal of fashion marketing and management
40
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Psychology & marketing
39
The international review of retail, distribution and consumer research
39
Information systems research : ISR
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
International journal of consumer studies
37
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
37
Journal of international consumer marketing
36
The journal of brand management : an international journal
36
Marketing intelligence & planning
35
The journal of product & brand management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of the Academy of Marketing Science
34
Journal of strategic marketing
33
European journal of marketing : EJM
32
International journal of Indian culture and business management : IJICBM
32
Vision : the journal of business perspective
32
Journal of global marketing
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
International journal of business innovation and research
29
International journal of hospitality management
29
Journal of marketing management : MM
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
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ECONIS (ZBW)
130
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Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
2
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
3
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
4
Driving
brand
value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
5
Measuring consumers' preferences and attitudes towards branded petrol : an initial instigation of the branded petrol market
Dugar, Anurag
- In:
Global business review
14
(
2013
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009746403
Saved in:
6
Use of real-life imagery and words in luxury
brand
trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
7
Green purchasing behaviour of young Indian consumers : an exploratory study
Uddin, S.M. Fatah
;
Khan, Mohammed Naved
- In:
Global business review
17
(
2016
)
6
,
pp. 1469-1479
Persistent link: https://www.econbiz.de/10011665237
Saved in:
8
E-personality of the young Indian online shopper : a scale validation
Singh, Vinita
;
Chaudhuri, Ranjan
;
Verma, Sanjeev
- In:
Global business review
18
(
2017
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011745524
Saved in:
9
The socio-demographic profile of Generation Y online shoppers in Taiwan
Lai, I. K. W.
;
Liang, D.
- In:
International journal of electronic customer …
3
(
2009
)
2
,
pp. 132-148
Persistent link: https://www.econbiz.de/10003850194
Saved in:
10
Urbanized young Indians : are they goal oriented? ; a scale-validation study of the regulatory focus questionnaire in the Indian context
Sett, Rahul Kumar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 500-514
Persistent link: https://www.econbiz.de/10009577065
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