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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Dodoo, Naa Amponsah"
~person:"Muehling, Darrel D."
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| 9 applied filters
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Consumer behaviour
9
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9
Advertising effects
7
Werbewirkung
7
Advertising
3
Brand image
3
Internet marketing
3
Markenimage
3
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Dodoo, Naa Amponsah
Muehling, Darrel D.
Sheth, Jagdish N.
11
Armstrong, Mark
6
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Fam, Kim Shyan
5
Thaichon, Park
5
Um, Nam-Hyun
5
Amos, Clinton
4
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4
Buchanan-Oliver, Margo
4
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4
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4
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4
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4
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4
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4
Krishnan, Balaji C.
4
Lee, Joonghwa
4
Merino Castelló, Anna
4
Olsen, Svein O.
4
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4
Pornpitakpan, Chanthika
4
Schultz, Don E.
4
Seo, Yuri
4
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4
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Arli, Denni
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3
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3
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3
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3
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3
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3
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Journal of consumer behaviour : an international research review
Journal of marketing communications
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of promotion management : JPM
4
Green advertising and the reluctant consumer
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
The effects of processing
mode
and
brand
scandals on copycat product evaluations
Braxton, Dominique F.
;
Muehling, Darrel D.
;
Joireman, Jeff
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
Saved in:
2
The influence of life satisfaction on nostalgic advertising and attitude toward a
brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
3
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
4
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
Saved in:
5
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers'
brand
attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
Saved in:
6
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
7
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
8
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
9
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
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