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Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang; Chan, Nga Cheng; Liu, Matthew Tingchi; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
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The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara; Jebarajakirthy, Charles; Thaichon, Park - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
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Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi; Chu, Rongwei; Wong, IpKin Anthony; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
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Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi; Brock, James L.; Shi, Gui Cheng; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
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Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic
Lavuri, Rambabu; Kaur, Jaspreet; Thaichon, Park - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2395-2411
Persistent link: https://www.econbiz.de/10014430248
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"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho; Hall, John; Wong, Ho Yin; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
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The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang; Liu, Matthew Tingchi; Liu, Yongdan; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
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What motivates consumers to be in line with online shopping? : a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav; Thaichon, Park - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 687-725
Persistent link: https://www.econbiz.de/10014285875
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Purchase intention of organic foods : are lifestyles of health and sustainability the reason for my purchase decision?
Jaspreet Kaur; Lavuri, Rambabu; Thaichon, Park; Martin, … - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1532-1551
Persistent link: https://www.econbiz.de/10014286069
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Information disclosing willingness in mobile internet contexts
Gao, Bill Ming; Liu, Matthew Tingchi; Chu, Rongwei - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 108-129
Persistent link: https://www.econbiz.de/10013553038