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When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham; Abbas, Jawad; Ul Haq, Muhammad Zia; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
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Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
Yang, Hongwei Chris; Liu, Hui; Zhou, Liuning - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10009492372
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The need to belong and self-disclosure in positive word-of-mouth behaviours : the moderating effect of self–brand connection
Sicilia, Maria; Delgado-Ballester, Elena; Palazon, Mariola - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10011485462
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Special issue: Gaming
Seo, Yuri (ed.); Buchanan-Oliver, Margo (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011508906
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Cultural context in word-of-mouth activity : how consumers respond to monetary incentives in WOM
Tercia, Christiana Yosevina; Teichert, Thorsten - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 827-840
Persistent link: https://www.econbiz.de/10011616834
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Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon; Shelegia, Sandro - 2019
Persistent link: https://www.econbiz.de/10012169806
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Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid; Zahra, Sadaf; Yaseen, Asif - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
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Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.; Bickart, Barbara - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 234-243
Persistent link: https://www.econbiz.de/10009575344