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Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo; Wei, Yuting; Zhang, Xiaodan; Wang, Danping - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
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Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong; Liang, Xiaobei; Hu, Meng - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua; Zhuang, Shaoshuang; Haiyan, Ma - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong; Choi, Beomjoon; Lee, Kyogu - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun; He, Siying; Hu, Yanghong; Chen, Jiawen; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
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Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul; Kim, Sung-Eun - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
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How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency
Wang, Yong; Meng, Meijun; Li, Yang; Zhou, Qingjie; Cai, … - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2447-2465
Persistent link: https://www.econbiz.de/10014430255
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The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem; Özbek, Oğuz - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
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Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima; Misra, Richa; Singh, Deepak - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
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Exploring the influence of product conspicuousness and social compliance on purchaising motives of young Chinese consumers for foreign brands
Zhou, Lianxi; Wong, Amy - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 470-483
Persistent link: https://www.econbiz.de/10003789918