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"Chopin" effect? : an exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Septianto, Felix - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 765-779
Persistent link: https://www.econbiz.de/10011616766
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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Antecedents of adaptive selling behaviour : a study of the Korean cosmetic industry
Amenuvor, Fortune Edem; Yi, Ho Taek; Boateng, Henry - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 688-706
Persistent link: https://www.econbiz.de/10013163371
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Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
Amenuvor, Fortune Edem; Yi, Ho Taek; Boateng, Henry - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 800-816
Persistent link: https://www.econbiz.de/10013163381
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The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Septianto, Felix; Rostiani, Rokhima; Paramita, Widya - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1145-1157
Persistent link: https://www.econbiz.de/10013390992