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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~source:"econis"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
455
Konsumentenverhalten
455
Brand image
92
Markenimage
92
Brand management
88
Markenführung
88
Beziehungsmarketing
68
Relationship marketing
68
China
50
Brand
49
Markenartikel
49
Customer satisfaction
48
Kundenzufriedenheit
48
Online retailing
44
Online-Handel
44
Dienstleistungsqualität
32
Service quality
32
Theorie
29
Theory
29
Advertising effects
28
Internet marketing
28
Online-Marketing
28
Werbewirkung
28
Social Web
27
Social web
27
Designation of origin
26
Herkunftsbezeichnung
26
E-commerce
24
Marketing management
24
Marketingmanagement
24
Electronic Commerce
23
Virales Marketing
22
Advertising
21
Confidence
21
Vertrauen
21
Werbung
21
Innovation adoption
20
Innovationsakzeptanz
20
Purchase intention
20
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Abbas, Jawad
1
Anisimova, Tatiana
1
Casidy, Riza
1
Chang, Chun-Ming
1
Chen, Sixuan
1
Cheng, Calvin
1
Chinelato, Flavia Braga
1
Chou, Szu-Yu
1
Chung, Cindy
1
Dai, Wenbin
1
Dwivedi, Abhishek
1
Hwang, Jinsoo
1
Johnson, Lester W.
1
Kim, Heather Markham
1
Kim, Hye-jin
1
Kim, Jong Min
1
Leckie, Civilai
1
Lee, Joseph Lok-Man
1
Lee, JungHoon
1
Lee, Jungwon
1
Lee, Yunhye
1
Li, Zhongxiang
1
Lim, Boon Chong
1
Liu, Hui
1
Liu, Vanessa
1
Lo, Wen-Wan
1
Ma, Jiaxin
1
Mai Ngoc Khuong
1
Martin, Simon
1
Oliveira, Alessandro Silva de
1
Parakhonyak, Alexei
1
Park, Cheol
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1
Reich, Allen Z.
1
Saleem, Muhammad Abid
1
Shelegia, Sandro
1
Souki, Gustavo Quiroga
1
Tam Duc Dinh
1
Tan, Wee Kheng
1
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
128
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Psychology & marketing
37
Journal of marketing communications
34
Tourism management : research, policies, practice
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of hospitality marketing & management
30
International journal of contemporary hospitality management
29
Cogent business & management
27
Journal of travel and tourism marketing
27
Electronic commerce research
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Information systems research : ISR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of marketing
21
International journal of consumer studies
20
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
The journal of services marketing
20
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Marketing letters : a journal of research in marketing
18
International journal of advertising : the quarterly review of marketing communications
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
Journal of strategic marketing
15
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
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22
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1
When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
Saved in:
2
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
Differences between robot servers and human servers in
brand
modernity,
brand
love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
4
Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
Yang, Hongwei Chris
;
Liu, Hui
;
Zhou, Liuning
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10009492372
Saved in:
5
Cultural context in word-of-mouth activity : how consumers respond to monetary incentives in WOM
Tercia, Christiana Yosevina
;
Teichert, Thorsten
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 827-840
Persistent link: https://www.econbiz.de/10011616834
Saved in:
6
Underpromise and overdeliver? : online product reviews and firm pricing
Martin, Simon
;
Shelegia, Sandro
-
2019
Persistent link: https://www.econbiz.de/10012169806
Saved in:
7
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
8
The role of
brand
orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
9
Word-of-mouth : the use of source expertise in the evaluation of familiar and unfamiliar brands
Lim, Boon Chong
;
Chung, Cindy
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10010247526
Saved in:
10
Strategic use of product delays to shape word-of-mouth communication
Parakhonyak, Alexei
;
Vikander, Nick
-
2024
Persistent link: https://www.econbiz.de/10014478339
Saved in:
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