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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"Innovationsakzeptanz"
~type:"article"
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E-commerce
Innovationsakzeptanz
Consumer behaviour
390
Konsumentenverhalten
390
Brand image
91
Markenimage
91
Brand management
87
Markenführung
87
Beziehungsmarketing
68
Relationship marketing
68
China
49
Customer satisfaction
48
Kundenzufriedenheit
48
Brand
46
Markenartikel
46
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
32
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32
Advertising effects
26
Designation of origin
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Internet marketing
26
Online-Marketing
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Social web
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Werbewirkung
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Electronic Commerce
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Confidence
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Marketing management
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Marketingmanagement
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Innovation adoption
20
Purchase intention
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Viral marketing
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Virales Marketing
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Advertising
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India
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41
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Ahn, Jiseon
2
Chao, Chih-Wei
2
Ahmed, Zeeshan
1
Al-Hawari, Mohd Ahmad
1
Alanadoly, Alshaimaa Bahgat
1
Alryalat, Mohammad Abdallah Ali
1
Bai, Xuesong
1
Bhaduri, Gargi
1
Brock, James L.
1
Byun, Hyun
1
Cahaya, Yohanes Ferry
1
Cai, Huifen
1
Celik, Hakan
1
Chai Har Lee
1
Cham Tat Huei
1
Cheah, Isaac
1
Chen, Chuanhong
1
Cheng, Julian Ming Sung
1
Chiu, Weisheng
1
Cho, Yunjin
1
Chokkannan, Pradeepkumar
1
Chow, Wing Chi
1
Chu, Rongwei
1
Copeland, Lauren Reiter
1
Cui, Li
1
Deng, Hepu
1
Ding, Wenmei
1
Dix, Steve
1
Dwivedi, Yogesh Kumar
1
Eugene Cheng-xi Aw
1
Gao, Lingling
1
Gorman, Sarah
1
Hajli, Nick
1
Han, Jiashi
1
Hanif, Muhammad Shehzad
1
Hanif, Noor-ul-Ain
1
Hanudin Amin
1
He, Shanshan
1
Hong, Zhao
1
Huang, Chia-I
1
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
226
Journal of business research : JBR
104
Journal of internet commerce
73
International journal of business information systems : IJBIS
68
Electronic commerce research
62
International journal of electronic marketing and retailing : IJEMR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Technological forecasting & social change : an international journal
49
International journal of e-business research : an official publication of the Information Resources Management Association
47
Cogent business & management
44
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
41
Information systems research : ISR
39
International journal of internet marketing and advertising : IJIMA
38
International journal of consumer studies
36
International journal of hospitality management
36
The international review of retail, distribution and consumer research
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of retail & distribution management
34
Journal of electronic commerce research : JECR
31
Journal of retailing
30
Electronic commerce research and applications
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Psychology & marketing
28
International journal of retail and distribution management
27
Journal of management information systems : JMIS
27
International journal of electronic business
26
International journal of technology marketing : IJTMkt
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
The international journal of bank marketing : IJBM
26
Journal of Asian finance, economics and business : JAFEB
25
Journal of fashion marketing and management
25
Information systems and e-business management : ISeB
24
International journal of electronic commerce : IJEC
24
Global business review
23
International journal of electronic business : IJEB
22
The service industries journal
21
Journal of hospitality marketing & management
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of global information management : an official publication of the Information Resources Management Association
18
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ECONIS (ZBW)
41
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1
The
fashion
retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
2
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
3
Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
Yang, Hongwei Chris
;
Liu, Hui
;
Zhou, Liuning
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10009492372
Saved in:
4
Investigating drivers of internet giving behaviour in Malaysia
Hanudin Amin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 256-277
Persistent link: https://www.econbiz.de/10011562908
Saved in:
5
Customer online shopping anxiety within the Unified Theory of Acceptance and Use Technology (UTAUT) framework
Celik, Hakan
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 278-307
Persistent link: https://www.econbiz.de/10011562915
Saved in:
6
Permission email marketing and its influence on online shopping
Reimers, Vaughan
;
Chao, Chih-Wei
;
Gorman, Sarah
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 308-322
Persistent link: https://www.econbiz.de/10011562927
Saved in:
7
SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
8
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
9
A consumer satisfaction model based on the integration of EDT and TAM : comparative study of Korean and US consumers
Cho, Yunjin
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 978-993
Persistent link: https://www.econbiz.de/10011796568
Saved in:
10
Do offline factors trigger customers' appetite for online continual usage? : a study of online reservation in the airline industry
Al-Hawari, Mohd Ahmad
;
Mouakket, Samar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 640-657
Persistent link: https://www.econbiz.de/10009659848
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