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When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
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Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat; Suha Fouad Salem - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham; Abbas, Jawad; Ul Haq, Muhammad Zia; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
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Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
Yang, Hongwei Chris; Liu, Hui; Zhou, Liuning - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10009492372
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Cultural context in word-of-mouth activity : how consumers respond to monetary incentives in WOM
Tercia, Christiana Yosevina; Teichert, Thorsten - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 827-840
Persistent link: https://www.econbiz.de/10011616834
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Investigating drivers of internet giving behaviour in Malaysia
Hanudin Amin - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 256-277
Persistent link: https://www.econbiz.de/10011562908
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Permission email marketing and its influence on online shopping
Reimers, Vaughan; Chao, Chih-Wei; Gorman, Sarah - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 308-322
Persistent link: https://www.econbiz.de/10011562927
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Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael; Wright, Owen; Winzar, Hume - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
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A consumer satisfaction model based on the integration of EDT and TAM : comparative study of Korean and US consumers
Cho, Yunjin - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 978-993
Persistent link: https://www.econbiz.de/10011796568