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The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba; Abdolvand, Mohammad Ali - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
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Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy; Andrianombonana, Haja Tiana Rakotondrainibe - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
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Effect of brand origin on brand personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 539-560
Persistent link: https://www.econbiz.de/10010127937
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Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin; Baumann, Chris; Tung, Rosalie Lam - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
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Consumer brand engagement in the US-China trade war
Lee, Yi Hsuan; Wei, Chiou-Fong; Lee, Bruce C. Y.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012798105
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Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang; Chan, Nga Cheng; Liu, Matthew Tingchi; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
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Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer; Zhou, Guang; Huang, Jing - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 843-861
Persistent link: https://www.econbiz.de/10013163384
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Animosity within borders : the mediating roles of regional identification and perceived discrimination on regional media preference
Huang, Yu-An; Lin, Chad; Yen, Dorothy A. - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 692-716
Persistent link: https://www.econbiz.de/10011478832
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Impact of culture on religiosity, cosmopolitanism and ethnocentrism
Deb, Madhurima; Sinha, Gautam - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
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The reciprocal effects of country-of-origin on product evaluation : an empirical examination of four countries
Katsumata, Sotaro; Song, Junyi - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 92-106
Persistent link: https://www.econbiz.de/10011529285