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A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.; Taute, Harry A.; Lee, Byung-Kwan - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
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Symbolic consumption and Generation Y consumers : evidence from Thailand
Tangsupwattana, Wanrudee; Liu, Xiaobing - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 917-932
Persistent link: https://www.econbiz.de/10011796564
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Consumer brand engagement in the US-China trade war
Lee, Yi Hsuan; Wei, Chiou-Fong; Lee, Bruce C. Y.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10012798105
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Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima; Misra, Richa; Singh, Deepak - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
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How consumer mindsets in ethic Chinese societies affect the intention to buy Fair Trade products : the mediating and moderating roles of moral identity
Yen, Ghi-Feng; Wang, Ru-Yu; Yang, Hsin-Ti - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 553-568
Persistent link: https://www.econbiz.de/10011739461
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Repurchase intention of Korean beauty products among Taiwanese consumers
Moslehpour, Massoud; Wong, Wing Keung; Kien, Pham Van; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 569-588
Persistent link: https://www.econbiz.de/10011739471
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What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo; Ling, Chia-Ju; Chen, Chien-Wen - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
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The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
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Understanding Chinese Gen Z and their online shopping intentions through TAM
Copeland, Lauren Reiter; Bhaduri, Gargi; Huang, Ouya - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2361-2376
Persistent link: https://www.econbiz.de/10014430242
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What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming; Yen, Chiahui; Chou, Szu-Yu; Lo, Wen-Wan - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564