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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~type:"article"
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Consumer behaviour
390
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Brand image
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Asia Pacific journal of marketing and logistics
Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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2,075
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784
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592
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447
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385
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ECONIS (ZBW)
396
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31
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396
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31
Does effects of
brand
origin misperception jeopardize
brand
equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
32
Effect of
brand
origin on
brand
personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010127937
Saved in:
33
The effects of corporate
brand
symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
34
The influence of perceived social media marketing activities on
brand
loyalty : the mediation effect of
brand
and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
35
A
brand
foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
Saved in:
36
Symbolic consumption and Generation Y consumers : evidence from Thailand
Tangsupwattana, Wanrudee
;
Liu, Xiaobing
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 917-932
Persistent link: https://www.econbiz.de/10011796564
Saved in:
37
How to develop
brand
attachment in various product categories?
Nashtaee, Mitra Shabani
;
Hanzaei, Kambiz Heidarzadeh
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1198-1220
Persistent link: https://www.econbiz.de/10011796590
Saved in:
38
Price reduction strategy : effect of consumers' price unfairness perceptions of past purchase on
brand
equity
Abdul, Waheed Kareem
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 634-652
Persistent link: https://www.econbiz.de/10011739482
Saved in:
39
Examining
brand
origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
40
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Saved in:
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