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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Clothing"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
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Value brands : cheap or trendy...
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Clothing
E-commerce
Markenführung
Umweltbewusstsein
Consumer behaviour
1,904
Konsumentenverhalten
1,904
Brand image
299
Brand management
299
Markenimage
299
Advertising effects
223
Werbewirkung
223
Advertising
194
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193
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169
Online-Marketing
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155
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154
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94
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92
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92
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90
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90
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83
Virales Marketing
83
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81
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79
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79
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78
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Ko, Eunju
6
Erasmus, Alet C.
4
Khare, Arpita
4
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3
Cheng, Julian Ming Sung
3
De Klerk, Helena M.
3
Fazli-Salehi, Reza
3
Herter, Márcia Maurer
3
Hustvedt, Gwendolyn
3
Jacobs, Bertha
3
Liao, Junyun
3
Liu, Yu
3
Madadi, Rozbeh
3
Matthes, Jörg
3
Phau, Ian
3
Pinto, Diego Costa
3
Sung, Yongjun
3
Tao, Weiting
3
Torres, Ivonne M.
3
Tsai, Wanhsiu Sunny
3
Zúñiga, Miguel Ángel
3
Aashish, Kumar
2
Abdul, Waheed Kareem
2
Ahn, Jiseon
2
Anisimova, Tatiana
2
Armstrong, Cosette M. Joyner
2
Arora, Amit
2
Arora, Anshu
2
Bandyopadhyay, Argho
2
Basu, Rituparna
2
Baumann, Chris
2
Bianchi, Constanza
2
Birtwistle, Grete
2
Borges, Adilson
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cude, Brenda J.
2
Culiberg, Barbara
2
Dibb, Sally
2
Dong, Xuebing
2
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of global marketing
Journal of international consumer marketing
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
565
Journal of retailing and consumer services
470
The journal of brand management : an international journal
345
The journal of product & brand management
319
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168
Psychology & marketing
139
International journal of hospitality management
123
European journal of marketing : EJM
102
Journal of marketing communications
94
Marketing intelligence & planning
93
Cogent business & management
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of strategic marketing
82
SpringerLink / Bücher
80
International journal of internet marketing and advertising : IJIMA
78
International journal of retail & distribution management
77
Journal of internet commerce
75
Journal of marketing management : MM
75
International journal of electronic marketing and retailing : IJEMR
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of marketing
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Journal of the Academy of Marketing Science
67
The journal of consumer marketing
65
Journal of promotion management : innovations in planning and applied research
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of promotion management : JPM
62
Journal of retailing
62
Electronic commerce research
60
Marketing letters : a journal of research in marketing
59
The international review of retail, distribution and consumer research
59
Journal of travel and tourism marketing
56
International journal of contemporary hospitality management
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
53
International marketing review
52
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ECONIS (ZBW)
507
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1
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
4
Gender as a moderator of the relationship between materialism and
fashion
closthing involvement among Indian
youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of consumer studies
37
(
2013
)
1
,
pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
Saved in:
5
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
6
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
7
The attitudes of Saudi
youth
toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
8
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
9
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
10
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
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