//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Clothing"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Clothing
E-commerce
Markenführung
Umweltbewusstsein
Consumer behaviour
1,876
Konsumentenverhalten
1,876
Brand management
309
Brand image
290
Markenimage
290
Advertising effects
271
Werbewirkung
271
Advertising
224
Werbung
224
Internet marketing
204
Online-Marketing
204
Social Web
181
Social web
181
Beziehungsmarketing
160
Relationship marketing
160
Brand
154
Markenartikel
154
Online retailing
131
Online-Handel
131
China
125
Environmental consciousness
100
USA
97
United States
97
Jugendliche
95
Youth
95
Emotion
93
Customer satisfaction
91
Kundenzufriedenheit
91
Viral marketing
90
Virales Marketing
90
Designation of origin
80
Food
80
Herkunftsbezeichnung
80
Lebensmittel
80
Cultural identity
76
Kulturelle Identität
76
Personality psychology
73
Persönlichkeitspsychologie
73
more ...
less ...
Online availability
All
Undetermined
361
Free
24
Type of publication
All
Article
505
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
507
Aufsatz in Zeitschrift
507
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Aufsatzsammlung
1
Working Paper
1
more ...
less ...
Language
All
English
508
Author
All
Ko, Eunju
6
Loureiro, Sandra Maria Correia
5
Erasmus, Alet C.
4
Khare, Arpita
4
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
De Klerk, Helena M.
3
Fazli-Salehi, Reza
3
Herter, Márcia Maurer
3
Hustvedt, Gwendolyn
3
Jacobs, Bertha
3
Liao, Junyun
3
Madadi, Rozbeh
3
Matthes, Jörg
3
Phau, Ian
3
Pinto, Diego Costa
3
Sung, Yongjun
3
Torres, Ivonne M.
3
Xue, Fei
3
Yang, Jing
3
Zúñiga, Miguel Ángel
3
Abdul, Waheed Kareem
2
Ahn, Jiseon
2
Anisimova, Tatiana
2
Armstrong, Cosette M. Joyner
2
Arora, Amit
2
Arora, Anshu
2
Bandyopadhyay, Argho
2
Bang Nguyen Viet
2
Basu, Rituparna
2
Bianchi, Constanza
2
Bilro, Ricardo Godinho
2
Birtwistle, Grete
2
Borges, Adilson
2
Carrete-Lucero, Lorena de la Paz
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cude, Brenda J.
2
Culiberg, Barbara
2
Dibb, Sally
2
more ...
less ...
Institution
All
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Published in...
All
Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of international consumer marketing
Journal of promotion management : innovations in planning and applied research
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
565
Journal of retailing and consumer services
470
The journal of brand management : an international journal
345
The journal of product & brand management
319
Journal of fashion marketing and management
168
Psychology & marketing
139
International journal of hospitality management
123
European journal of marketing : EJM
102
Journal of marketing communications
94
Marketing intelligence & planning
93
Cogent business & management
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of strategic marketing
82
SpringerLink / Bücher
80
International journal of internet marketing and advertising : IJIMA
78
International journal of retail & distribution management
77
Journal of internet commerce
75
Journal of marketing management : MM
75
International journal of electronic marketing and retailing : IJEMR
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of marketing
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Journal of the Academy of Marketing Science
67
The journal of consumer marketing
65
Journal of global marketing
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of promotion management : JPM
62
Journal of retailing
62
Electronic commerce research
60
Marketing letters : a journal of research in marketing
59
The international review of retail, distribution and consumer research
59
Journal of travel and tourism marketing
56
International journal of contemporary hospitality management
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
53
International marketing review
52
more ...
less ...
Source
All
ECONIS (ZBW)
508
Showing
1
-
10
of
508
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
Consumers' journey toward
brand
loyalty using social media
brand
community engagement : a case of
fashion
brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
3
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
4
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
5
Gender as a moderator of the relationship between materialism and
fashion
closthing involvement among Indian
youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of consumer studies
37
(
2013
)
1
,
pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
Saved in:
6
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
7
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
8
The attitudes of Saudi
youth
toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
9
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
10
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->