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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Clothing"
~subject:"E-commerce"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
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Value brands : cheap or trendy...
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Clothing
E-commerce
Markenartikel
Markenführung
Umweltbewusstsein
Consumer behaviour
1,712
Konsumentenverhalten
1,712
Brand management
252
Brand image
247
Markenimage
247
Advertising effects
205
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74
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71
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Ko, Eunju
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5
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4
Phau, Ian
4
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3
Cheng, Julian Ming Sung
3
De Klerk, Helena M.
3
Fazli-Salehi, Reza
3
Herter, Márcia Maurer
3
Hustvedt, Gwendolyn
3
Jacobs, Bertha
3
Liao, Junyun
3
Madadi, Rozbeh
3
Matthes, Jörg
3
Pinto, Diego Costa
3
Sung, Yongjun
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
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2
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2
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2
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2
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2
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2
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2
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2
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Borges, Adilson
2
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2
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2
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2
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2
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2
Dong, Xuebing
2
Ertz, Myriam
2
Farzana Quoquab
2
Fetscherin, Marc
2
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2
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2
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of international consumer marketing
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
603
Journal of retailing and consumer services
494
The journal of brand management : an international journal
409
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325
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173
Psychology & marketing
166
International journal of hospitality management
125
European journal of marketing : EJM
116
SpringerLink / Bücher
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
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99
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99
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96
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94
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87
Journal of strategic marketing
84
The Trademark reporter
82
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80
International journal of internet marketing and advertising : IJIMA
79
International journal of retail & distribution management
79
Journal of the Academy of Marketing Science
77
Journal of internet commerce
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75
The journal of consumer marketing
75
Journal of retailing
74
Markenartikel : das Magazin für Markenführung
74
International journal of electronic marketing and retailing : IJEMR
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
69
Journal of promotion management : innovations in planning and applied research
69
Marketing letters : a journal of research in marketing
68
Journal of promotion management : JPM
66
Journal of global marketing
65
The international review of retail, distribution and consumer research
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Electronic commerce research
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ECONIS (ZBW)
456
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456
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1
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
4
Gender as a moderator of the relationship between materialism and
fashion
closthing involvement among Indian
youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of consumer studies
37
(
2013
)
1
,
pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
Saved in:
5
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
6
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
7
The attitudes of Saudi
youth
toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
8
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
9
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
10
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
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