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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Clothing"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
~subject:"Youth"
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Clothing
E-commerce
Markenführung
Umweltbewusstsein
Youth
Consumer behaviour
1,712
Konsumentenverhalten
1,712
Brand management
252
Brand image
247
Markenimage
247
Advertising effects
205
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205
Advertising
178
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178
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151
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74
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71
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Ko, Eunju
6
Erasmus, Alet C.
5
Khare, Arpita
5
Wilska, Terhi-Anna
4
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
De Klerk, Helena M.
3
Fazli-Salehi, Reza
3
Han, C. M.
3
Herter, Márcia Maurer
3
Hustvedt, Gwendolyn
3
Jacobs, Bertha
3
Jebarajakirthy, Charles
3
Liao, Junyun
3
Lobo, Antonio
3
Madadi, Rozbeh
3
Matthes, Jörg
3
Phau, Ian
3
Pinto, Diego Costa
3
Sadachar, Amrut
3
Sung, Yongjun
3
Tjiptono, Fandy
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Abdul, Waheed Kareem
2
Ahn, Jiseon
2
Aitken, Robert
2
Alves, Helena
2
Anisimova, Tatiana
2
Arli, Denni
2
Armstrong, Cosette M. Joyner
2
Arora, Amit
2
Arora, Anshu
2
Autio, Minna
2
Bandyopadhyay, Argho
2
Basu, Rituparna
2
Bianchi, Constanza
2
Birtwistle, Grete
2
Borges, Adilson
2
Casidy, Riza
2
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of international consumer marketing
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
599
Journal of retailing and consumer services
487
The journal of brand management : an international journal
356
The journal of product & brand management
319
Discussion paper series / IZA
273
NBER working paper series
259
NBER Working Paper
222
Working paper / National Bureau of Economic Research, Inc.
210
IZA Discussion Paper
195
Young consumers : insight and ideas for responsible marketers
192
Journal of fashion marketing and management
181
Psychology & marketing
160
International journal of hospitality management
124
European journal of marketing : EJM
108
Journal of marketing communications
105
Marketing intelligence & planning
98
Cogent business & management
93
International journal of retail & distribution management
88
Journal of marketing management : MM
87
Journal of strategic marketing
85
SpringerLink / Bücher
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
International journal of internet marketing and advertising : IJIMA
82
The journal of consumer marketing
82
Journal of internet commerce
80
Journal of vocational behavior
76
Journal of health economics
75
Journal of the Academy of Marketing Science
74
Journal of marketing
73
International journal of electronic marketing and retailing : IJEMR
72
Journal of promotion management : innovations in planning and applied research
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Journal of promotion management : JPM
66
Journal of travel and tourism marketing
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
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ECONIS (ZBW)
519
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1
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519
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1
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
4
Gender as a moderator of the relationship between materialism and
fashion
closthing involvement among Indian
youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of consumer studies
37
(
2013
)
1
,
pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
Saved in:
5
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
6
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
7
The attitudes of Saudi
youth
toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
8
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
9
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
10
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
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