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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Clothing"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
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Value brands : cheap or trendy...
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Clothing
E-commerce
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Consumer behaviour
1,682
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1,682
Brand management
247
Brand image
244
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244
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193
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Ko, Eunju
6
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3
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3
De Klerk, Helena M.
3
Fazli-Salehi, Reza
3
Herter, Márcia Maurer
3
Hustvedt, Gwendolyn
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Jacobs, Bertha
3
Liao, Junyun
3
Madadi, Rozbeh
3
Matthes, Jörg
3
Phau, Ian
3
Pinto, Diego Costa
3
Sung, Yongjun
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Abdul, Waheed Kareem
2
Ahn, Jiseon
2
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2
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2
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2
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2
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Dong, Xuebing
2
Ertz, Myriam
2
Farzana Quoquab
2
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2
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of international consumer marketing
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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542
Journal of retailing and consumer services
470
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345
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168
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139
International journal of hospitality management
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84
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SpringerLink / Bücher
80
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78
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77
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75
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71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
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64
Journal of strategic marketing
64
Journal of global marketing
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of promotion management : JPM
62
Journal of retailing
62
Electronic commerce research
60
Marketing letters : a journal of research in marketing
59
The international review of retail, distribution and consumer research
57
Journal of travel and tourism marketing
56
International journal of contemporary hospitality management
55
International marketing review
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
438
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1
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
4
Gender as a moderator of the relationship between materialism and
fashion
closthing involvement among Indian
youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of consumer studies
37
(
2013
)
1
,
pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
Saved in:
5
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
6
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
7
The attitudes of Saudi
youth
toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
8
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
9
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
10
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
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