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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"Internet marketing"
~type:"article"
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E-commerce
Internet marketing
Consumer behaviour
1,234
Konsumentenverhalten
1,234
Brand image
148
Markenimage
148
Brand management
139
Markenführung
139
Online retailing
130
Online-Handel
130
Beziehungsmarketing
118
Relationship marketing
118
Social Web
86
Social web
86
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82
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82
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79
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54
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54
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135
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Ahn, Jiseon
2
Bozman, Carl S.
2
Friesner, Dan
2
McPherson, Matthew Q.
2
Mensah, Isaac Kofi
2
Saprikis, Vaggelis
2
Abraham, Mathew
1
Abu-Shamaa, Rasha
1
Abu-Shanab, Emad
1
Abu-Shanab, Emad Ahmed
1
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1
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1
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1
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1
Al-Hawari, Mohd Ahmad
1
Al-Otaibi, Kholoud
1
Alam, Md. Moddassir
1
Alanadoly, Alshaimaa Bahgat
1
Aldiri, Khalid
1
Alkailani, Lubna
1
Alryalat, Mohammad Abdallah Ali
1
Amoroso, Donald L.
1
Andriyansah
1
Antoniadis, Ioannis
1
Antunes, Francisco
1
Aparicio-Valverde, Mireia
1
Arora, Taanika
1
Arya, Vikas
1
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1
Azam, Afshan
1
Babu, Deepak
1
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1
Balouei Jamkhaneh, Hadi
1
Basu, Rituparna
1
Becerra, Enrique P.
1
Bhatt, Ruchi
1
Bhattacharjee, Abhigyan
1
Bravo, Rafael
1
Brock, James L.
1
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1
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
International journal of e-business research : an official publication of the Information Resources Management Association
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of retailing and consumer services
269
Journal of business research : JBR
243
International journal of internet marketing and advertising : IJIMA
130
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
101
Journal of internet commerce
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
83
Electronic commerce research
79
International journal of advertising : the review of marketing communications
76
International journal of electronic marketing and retailing : IJEMR
76
Journal of marketing communications
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
71
Cogent business & management
60
Information systems research : ISR
58
International journal of hospitality management
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of promotion management : innovations in planning and applied research
56
The journal of product & brand management
51
Management science : journal of the Institute for Operations Research and the Management Sciences
48
International journal of business information systems : IJBIS
46
Journal of electronic commerce research : JECR
44
Psychology & marketing
43
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
42
Journal of retailing
40
Journal of marketing
39
Journal of management information systems : JMIS
38
Technological forecasting & social change : an international journal
38
Journal of fashion marketing and management
36
Tourism management : research, policies, practice
35
Electronic commerce research and applications
34
International journal of electronic commerce : IJEC
34
International journal of technology marketing : IJTMkt
34
Young consumers : insight and ideas for responsible marketers
34
Journal of advertising research
33
Marketing intelligence & planning
33
The international review of retail, distribution and consumer research
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of promotion management : JPM
31
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ECONIS (ZBW)
135
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135
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1
Shop at your own risk? : consumer activities in
fashion
e-commerce
Sutinen, Ulla-Maija
;
Saarijärvi, Hannu
;
Yrjölä, Mika
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
Saved in:
2
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
3
Fashion
involvement, opinion-seeking and product variety as stimulators for
fashion
e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
Saved in:
4
Online video advertisements' effect on purchase intention : an exploratory study on
youth
Jain, Geetika
;
Rakesh, Sapna
;
Chaturvedi, Kostubh Raman
- In:
International journal of e-business research : an …
14
(
2018
)
2
,
pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
Saved in:
5
The influence of perceived social media marketing activities on
brand
loyalty : the mediation effect of
brand
and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
6
Brand
trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
7
Transforming customers into evangelists : influence of online
brand
experience on relationship quality and
brand
evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
8
Brand
engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
9
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
10
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
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