//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Markenführung
Umweltbewusstsein
Consumer behaviour
1,754
Konsumentenverhalten
1,754
Brand image
283
Markenimage
283
Brand management
272
Advertising effects
197
Werbewirkung
197
Advertising
152
Werbung
150
Internet marketing
148
Online-Marketing
148
Beziehungsmarketing
144
Relationship marketing
144
Brand
139
Markenartikel
139
Social Web
135
Social web
135
Online retailing
126
Online-Handel
126
China
123
Environmental consciousness
100
USA
99
United States
99
Jugendliche
93
Youth
93
Customer satisfaction
89
Kundenzufriedenheit
89
Viral marketing
88
Virales Marketing
88
Designation of origin
83
Herkunftsbezeichnung
83
Cultural identity
80
Kulturelle Identität
80
Emotion
79
Food
79
Lebensmittel
79
Confidence
69
Vertrauen
69
more ...
less ...
Online availability
All
Undetermined
301
Free
16
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
423
Aufsatz in Zeitschrift
423
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
423
Author
All
Fazli-Salehi, Reza
4
Madadi, Rozbeh
4
Torres, Ivonne M.
4
Zúñiga, Miguel Ángel
4
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
Erasmus, Alet C.
3
Grimmer, Martin
3
Herter, Márcia Maurer
3
Liao, Junyun
3
Nagar, Komal
3
Phau, Ian
3
Pinto, Diego Costa
3
Abdul, Waheed Kareem
2
Ahn, Jiseon
2
Anisimova, Tatiana
2
Arora, Amit
2
Arora, Anshu
2
Bandyopadhyay, Argho
2
Basu, Rituparna
2
Borges, Adilson
2
Casidy, Riza
2
Chu, Shu-chuan
2
Culiberg, Barbara
2
Dong, Xuebing
2
Ertz, Myriam
2
Farzana Quoquab
2
Fetscherin, Marc
2
Greenland, Steven
2
Grohmann, Bianca
2
Ha-Brookshire, Jung E.
2
Han, C. M.
2
Hu, Yanghong
2
Jalees, Tariq
2
Kang, Inwon
2
Kang, Jiyun
2
Khare, Arpita
2
Kim, Dong Hoo
2
Kim, Jooyoung
2
Kim, Soojin
2
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Journal of international consumer marketing
Journal of marketing communications
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
552
Journal of retailing and consumer services
453
The journal of brand management : an international journal
334
The journal of product & brand management
314
Psychology & marketing
131
International journal of hospitality management
123
European journal of marketing : EJM
97
Marketing intelligence & planning
92
Journal of fashion marketing and management
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Cogent business & management
83
Journal of strategic marketing
80
International journal of internet marketing and advertising : IJIMA
78
Journal of internet commerce
74
Journal of marketing management : MM
73
International journal of electronic marketing and retailing : IJEMR
69
Journal of marketing
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of the Academy of Marketing Science
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of promotion management : innovations in planning and applied research
63
International journal of advertising : the review of marketing communications
62
International journal of retail & distribution management
62
Journal of retailing
62
Journal of global marketing
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Journal of promotion management : JPM
60
Electronic commerce research
59
Marketing letters : a journal of research in marketing
59
The journal of consumer marketing
59
Journal of travel and tourism marketing
56
International journal of contemporary hospitality management
55
International marketing review
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
The international review of retail, distribution and consumer research
51
Industrial marketing management : the international journal for industrial and high-tech firms
50
more ...
less ...
Source
All
ECONIS (ZBW)
423
Showing
1
-
10
of
423
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
4
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
5
The attitudes of Saudi
youth
toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
6
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
7
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
8
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
9
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
10
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards
fashion
brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->