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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Fazli-Salehi, Reza"
~person:"Liu, Matthew Tingchi"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
~type:"article"
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Value brands : cheap or trendy...
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E-commerce
Markenführung
Umweltbewusstsein
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
5
Markenimage
5
Beziehungsmarketing
4
Brand management
4
Relationship marketing
4
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3
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Markenartikel
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Fazli-Salehi, Reza
Liu, Matthew Tingchi
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
Erasmus, Alet C.
3
Herter, Márcia Maurer
3
Liao, Junyun
3
Madadi, Rozbeh
3
Phau, Ian
3
Pinto, Diego Costa
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Abdul, Waheed Kareem
2
Ahn, Jiseon
2
Anisimova, Tatiana
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Arora, Amit
2
Arora, Anshu
2
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2
Basu, Rituparna
2
Borges, Adilson
2
Casidy, Riza
2
Culiberg, Barbara
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Dong, Xuebing
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Ertz, Myriam
2
Farzana Quoquab
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Fetscherin, Marc
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Greenland, Steven
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Han, C. M.
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Hu, Yanghong
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Kang, Jiyun
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Khare, Arpita
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Ko, Eunju
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Lampert, Paul
2
Le, Angelina Nhat Hanh
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Journal of international consumer marketing
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Psychology & marketing
1
Services marketing quarterly
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The journal of brand management : an international journal
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The journal of services marketing
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ECONIS (ZBW)
5
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1
Does effects of
brand
origin misperception jeopardize
brand
equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
2
The role of self-construal and competitiveness in consumers' self-
brand
connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
3
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
4
Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi
;
Brock, James L.
;
Shi, Gui Cheng
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
Saved in:
5
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
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