//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Clothing"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Mode"
~subject:"Umweltbewusstsein"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Clothing
E-commerce
Markenführung
Mode
Umweltbewusstsein
Consumer behaviour
1,509
Konsumentenverhalten
1,509
Brand image
210
Markenimage
210
Brand management
194
Beziehungsmarketing
120
Relationship marketing
120
China
118
Online retailing
114
Online-Handel
114
Brand
107
Markenartikel
107
Environmental consciousness
91
USA
91
United States
91
Social Web
86
Social web
86
Jugendliche
83
Youth
83
Customer satisfaction
81
Kundenzufriedenheit
81
Designation of origin
79
Herkunftsbezeichnung
79
Food
77
Lebensmittel
77
Internet marketing
75
Online-Marketing
75
Cultural identity
74
Kulturelle Identität
74
Advertising effects
66
Werbewirkung
66
Bekleidung
61
Bibliometrics
57
Bibliometrie
57
Emotion
57
Fashion
57
more ...
less ...
Online availability
All
Undetermined
254
Free
17
Type of publication
All
Article
414
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
414
Aufsatz in Zeitschrift
414
Arbeitspapier
1
Collection of articles of several authors
1
Sammelwerk
1
Working Paper
1
Language
All
English
415
Author
All
Workman, Jane E.
6
Ko, Eunju
5
Erasmus, Alet C.
4
Khare, Arpita
4
Kim, Soyoung
4
Casidy, Riza
3
Chen, Jiawen
3
Cheng, Julian Ming Sung
3
De Klerk, Helena M.
3
Fazli-Salehi, Reza
3
Herter, Márcia Maurer
3
Hustvedt, Gwendolyn
3
Jacobs, Bertha
3
Lee, Seung-hee
3
Liao, Junyun
3
Madadi, Rozbeh
3
Paul, Justin
3
Phau, Ian
3
Pinto, Diego Costa
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Abdul, Waheed Kareem
2
Ahn, Jiseon
2
Anisimova, Tatiana
2
Armstrong, Cosette M. Joyner
2
Arora, Amit
2
Arora, Anshu
2
Bandyopadhyay, Argho
2
Basu, Rituparna
2
Bianchi, Constanza
2
Birtwistle, Grete
2
Borges, Adilson
2
Chakrabarti, Somnath
2
Cho, Siwon
2
Cude, Brenda J.
2
Culiberg, Barbara
2
D'Souza, Clare M.
2
Dibb, Sally
2
Dong, Xuebing
2
Ertz, Myriam
2
more ...
less ...
Institution
All
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Published in...
All
Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Journal of international consumer marketing
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
612
Journal of retailing and consumer services
516
The journal of brand management : an international journal
359
The journal of product & brand management
322
Journal of fashion marketing and management
314
Psychology & marketing
146
International journal of hospitality management
123
European journal of marketing : EJM
104
Cogent business & management
98
International journal of retail & distribution management
95
Journal of marketing communications
94
Marketing intelligence & planning
94
SpringerLink / Bücher
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Journal of strategic marketing
83
International journal of internet marketing and advertising : IJIMA
79
Journal of marketing management : MM
79
Journal of marketing
78
Journal of internet commerce
77
Journal of global fashion marketing : JGfM
76
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of the Academy of Marketing Science
73
The international review of retail, distribution and consumer research
73
International journal of electronic marketing and retailing : IJEMR
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of promotion management : innovations in planning and applied research
67
The journal of consumer marketing
67
International journal of advertising : the review of marketing communications
66
Journal of global marketing
65
Journal of retailing
64
Electronic commerce research
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of promotion management : JPM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
Journal of travel and tourism marketing
56
International journal of contemporary hospitality management
55
more ...
less ...
Source
All
ECONIS (ZBW)
415
Showing
1
-
10
of
415
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Gender as a moderator of the relationship between materialism and
fashion
closthing involvement among Indian
youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of consumer studies
37
(
2013
)
1
,
pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
Saved in:
4
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
5
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
6
The attitudes of Saudi
youth
toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
7
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
8
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
9
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
10
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->