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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"E-commerce"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Umweltbewusstsein"
~type:"article"
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E-commerce
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Online-Marketing
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Brand image
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Asia Pacific journal of marketing and logistics
Economics discussion paper series / School of Business and Economics, Loughborough University
International journal of consumer studies
Journal of international consumer marketing
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Journal of business research : JBR
632
Journal of retailing and consumer services
527
The journal of brand management : an international journal
335
The journal of product & brand management
320
International journal of hospitality management
150
Psychology & marketing
146
International journal of internet marketing and advertising : IJIMA
144
Journal of marketing communications
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
European journal of marketing : EJM
105
International journal of advertising : the review of marketing communications
105
Cogent business & management
104
Marketing intelligence & planning
103
Journal of internet commerce
97
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Journal of fashion marketing and management
94
Journal of promotion management : innovations in planning and applied research
94
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
International journal of electronic marketing and retailing : IJEMR
89
Journal of marketing
86
Journal of marketing management : MM
86
Electronic commerce research
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of the Academy of Marketing Science
78
Journal of promotion management : JPM
76
Journal of retailing
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
International journal of contemporary hospitality management
72
Journal of strategic marketing
72
Journal of global marketing
70
Marketing letters : a journal of research in marketing
70
Journal of travel and tourism marketing
69
The journal of consumer marketing
69
International journal of retail & distribution management
66
International journal of advertising : the quarterly review of marketing communications
62
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
371
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1
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
4
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
5
The attitudes of Saudi
youth
toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
6
The effect of plain packaging format in cigarette labeling on smoking intent and
brand
likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
7
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
8
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
9
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
10
Shop at your own risk? : consumer activities in
fashion
e-commerce
Sutinen, Ulla-Maija
;
Saarijärvi, Hannu
;
Yrjölä, Mika
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1299-1318
Persistent link: https://www.econbiz.de/10013328292
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