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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Marketingmanagement"
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Marketingmanagement
Beziehungsmarketing
209
Relationship marketing
209
Theorie
98
Theory
98
Consumer behaviour
91
Konsumentenverhalten
91
Deutschland
81
Germany
81
Organisatorischer Wandel
47
Organizational change
47
Customer satisfaction
46
Kundenzufriedenheit
46
Brand image
34
Markenimage
34
Brand management
33
Markenführung
33
Dienstleistungsqualität
32
Service quality
32
Kundenmanagement
28
Unternehmen
24
Lieferantenmanagement
22
Supplier relationship management
22
E-commerce
21
Electronic Commerce
21
Vertrauen
21
Confidence
20
Kundenbindung
18
Brand
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Estimation
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Kundenorientierung
17
Markenartikel
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17
Restrukturierung
15
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Marketing management
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Online retailing
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Online-Handel
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Schaller, Christian
2
Aljuhmani, Hasan Yousef
1
Arwani, Mokhamad
1
Bayram, Pelin
1
Casidy, Riza
1
D'Souza, Clare M.
1
Droll, Mathias
1
Elrehail, Hamzah
1
Guo, Chiquan
1
Helm, Sabrina
1
Huang, Li
1
Imrie, Brian C.
1
Jost, Arnim
1
Kimura, Makoto
1
Liu, Matthew Tingchi
1
Marimuthu, Malliga
1
Mitchell, Cleo
1
Nanere, Marthin
1
Nguyen, Ninh
1
Oschmann, Marc
1
Samarah, Tariq
1
Schnäbele, Peter
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Asia Pacific journal of marketing and logistics
Gabler Edition Wissenschaft
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
48
Journal of strategic marketing
31
The journal of business & industrial marketing
29
SpringerLink / Bücher
24
Journal of retailing and consumer services
23
European journal of marketing : EJM
19
Journal of the Academy of Marketing Science
16
Business horizons
14
Journal of marketing management : MM
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
Europäische Hochschulschriften / 5
10
International journal of electronic customer relationship management : IJECRM
10
The journal of product & brand management
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
International review on public and non-profit marketing
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
14
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1
Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
Saved in:
2
Nachhaltige Integration von Marketing und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515436
Saved in:
3
Computer Aided Selling im Pharma-Kundenmanagement : prozeßorientierte Analyse und Gestaltung eines integrierten CAS-Systems
Jost, Arnim
-
1998
Persistent link: https://www.econbiz.de/10000987852
Saved in:
4
Mass Customized Marketing : effiziente Individualisierung von Vermarktungsobjekten und -prozessen
Schnäbele, Peter
-
1997
Persistent link: https://www.econbiz.de/10000974217
Saved in:
5
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
6
Kundenempfehlungen als Marketinginstrument
Helm, Sabrina
-
2000
Persistent link: https://www.econbiz.de/10001467555
Saved in:
7
Consumer tribes : membership, consumption and building loyalty
Mitchell, Cleo
;
Imrie, Brian C.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10008905962
Saved in:
8
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
9
Strategisches interaktives Direktmarketing in der Gebrauchsgüterindustrie : Einfluss des Database Marketing und der Neuen elektronischen Medien
Oschmann, Marc
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002896442
Saved in:
10
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
1
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