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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Harvard business review : HBR"
~subject:"Marketing management"
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Marketing management
Beziehungsmarketing
137
Relationship marketing
137
Organisatorischer Wandel
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Organizational change
83
Consumer behaviour
71
Konsumentenverhalten
71
Customer satisfaction
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Aljuhmani, Hasan Yousef
1
Arwani, Mokhamad
1
Bayram, Pelin
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Casidy, Riza
1
Comstock, Beth
1
D'Souza, Clare M.
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Dawar, Niraj
1
Edelman, David C.
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Nanere, Marthin
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Nguyen, Ninh
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Petersen, J. Andrew
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Samarah, Tariq
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Asia Pacific journal of marketing and logistics
Harvard business review : HBR
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of strategic marketing
31
The journal of business & industrial marketing
29
Journal of retailing and consumer services
23
SpringerLink / Bücher
23
European journal of marketing : EJM
19
Journal of the Academy of Marketing Science
16
Business horizons
14
Journal of marketing management : MM
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
Europäische Hochschulschriften / 5
10
International journal of electronic customer relationship management : IJECRM
10
The journal of product & brand management
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
International review on public and non-profit marketing
8
The service industries journal
8
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
11
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1
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
2
Competing on customer journeys
Edelman, David C.
;
Singer, Marc G.
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
Saved in:
3
Consumer tribes : membership, consumption and building loyalty
Mitchell, Cleo
;
Imrie, Brian C.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10008905962
Saved in:
4
When marketing is strategy
Dawar, Niraj
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
Saved in:
5
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
6
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
7
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
8
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
9
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
10
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
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