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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Anisimova, Tatiana"
~person:"Boateng, Henry"
~person:"Pornpitakpan, Chanthika"
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Anisimova, Tatiana
Boateng, Henry
Pornpitakpan, Chanthika
Liu, Matthew Tingchi
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5
Thaichon, Park
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Asia Pacific journal of marketing and logistics
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International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
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2
The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
3
Cross-cultural generalization of the effect of option choice framing on product option choices
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 342-354
Persistent link: https://www.econbiz.de/10003883513
Saved in:
4
The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
Saved in:
5
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
Saved in:
6
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
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7
Antecedents of adaptive selling behaviour : a study of the Korean cosmetic industry
Amenuvor, Fortune Edem
;
Yi, Ho Taek
;
Boateng, Henry
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 688-706
Persistent link: https://www.econbiz.de/10013163371
Saved in:
8
Examining the consequences of adaptive selling behavior by door-to-door salespeople in the Korean cosmetic industry
Amenuvor, Fortune Edem
;
Yi, Ho Taek
;
Boateng, Henry
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 800-816
Persistent link: https://www.econbiz.de/10013163381
Saved in:
9
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
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